Senior Executive - eCRM

GMG; Dubai; On-site; AED 279,000 - 446,000; Full time

Job summary

GMG is seeking a Senior CRM Executive to lead UA BAU campaign planning and automated journey setups across regions and brands. You will translate briefs into executable multi‑channel campaigns and optimize performance.

You will own day‑to‑day briefing, execution, reporting, and platform optimization, using MoEngage, Braze, Salesforce, or similar tools. A data‑driven mindset, lifecycle marketing expertise, and GDPR awareness are essential for cross‑functional collaboration with content, design,

Qualifications

• Hands-on knowledge of lifecycle marketing and campaign execution.
• Data-driven mindset with reporting and analytics experience.
• Excellent organizational skills to manage multiple campaigns.

Responsibilities

• Plan and execute CRM initiatives across GMG's brands.
• Ensure timely, data-driven customer engagement programs aligned with brand objectives.
• Design lifecycle strategies to enhance customer experience.
• Manage day-to-day campaign briefing, execution, and reporting.
• Collaborate with cross-functional teams including content, design, ecommerce, and merchandising.

Skills

CRM strategy

Lifecycle marketing

Data analysis

Cross-functional collaboration

Tools

MoEngage

Braze

Salesforce

Job description

Senior CRM Executive responsible for UA BAU campaign planning and execution while focusing on Automated journeys set-up across regions and brands

Key Success Drivers including Accountabilities and Responsibilities:

• Contribute strategically (20%) while focusing primarily on execution (80%).
• Support the planning and execution of CRM initiatives across GMG's brands.
• Ensure customer engagement programs are delivered on time, data-driven, and aligned with brand objectives.
• Assist in designing lifecycle strategies to enhance customer experience.
• Manage day-to-day campaign briefing, execution, reporting, and platform optimisation.
• Drive improvements in customer retention, personalization, and customer lifetime value (CLV)
• Hands-on CRM campaign setup and execution across channels (email, push, in-app, SMS).
• Proficiency in CRM platforms (MoEngage, Braze, Salesforce, or similar).
• Audience segmentation and targeting for BAU and lifecycle campaigns.
• Ability to translate business briefs into clear creative and executional requirements.
• Strong data analysis skills to measure campaign performance and identify optimisations.
• Knowledge of lifecycle marketing and customer retention strategies.
• Familiarity with A/B testing and test-and-learn methodology.
• Attention to detail with strong QA and error-prevention practices.
• Understanding of GDPR and regional data privacy compliance.
• Collaboration and coordination with cross-functional teams (content, design, ecommerce, merchandising).

People Management:

• Actively contribute to a collaborative and high-performing CRM team culture.
• Share best practices, campaign learnings, and insights to support peer development.
• Take ownership of assigned projects, ensuring accountability and reliability.
• Participate in training sessions and continuously build CRM expertise.
• Support onboarding of new team members by providing knowledge transfer on tools and processes.

Experience:

• Hands-on knowledge of CRM platforms (MoEngage, Braze, Salesforce, or similar).
• Strong understanding of lifecycle marketing and campaign execution.
• Data-driven mindset with reporting and analytics experience.
• Excellent organizational skills to manage multiple campaigns simultaneously.
• Strong communication and collaboration skills.