CRM Coordinator

Aman Solutions For Cyber Security; Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

Aman Solutions For Cyber Security in Dubai seeks a CRM Coordinator to drive CRM activity across guest engagement, loyalty and revenue.

Based at the Dubai Corporate Office, you will deliver email campaigns, customer journeys and audience segmentation, ensuring brand standards and GDPR compliance. The role reports to the CRM Manager and emphasizes data quality and continuous improvement.

Qualifications

• 2–4 years' experience in CRM, email marketing or marketing automation.
• Hands-on with Braze or Salesforce Marketing Cloud for campaigns.
• Strong organisational skills and attention to detail.
• Fluency in English; additional languages are a plus.

Responsibilities

• Support the CRM Manager in delivering the global CRM strategy and campaign calendar.
• Partner with Content Marketing to translate briefs into creative assets.
• Build, manage and optimise email templates for responsive design.
• Execute segmentation, personalisation and dynamic content strategies.
• Test campaigns, ensure QA and proof before deployment.
• Monitor campaign metrics like open rate and CTR.
• Implement automated customer journeys across lifecycle stages.
• Maintain CRM data quality and audience data governance.
• Assist with CRM platform administration and rollout of new capabilities.

Skills

CRM

Email Marketing

Marketing Automation

Audience Segmentation

Analytical Mindset

Attention to Detail

English Fluency

Tools

Braze

Salesforce Marketing Cloud

Job description

Role The CRM Coordinator based in the Dubai Corporate Office supporting the planning execution and optimisation of CRM activity across the Aman Group Reporting to the CRM Manager this role is responsible for the day-to-day delivery of email campaigns customer journeys audience segmentation and CRM operations that enhance guest engagement loyalty and revenue

Responsibilities

• Support the CRM Manager in delivering the global CRM strategy campaign calendar and customer engagement roadmap
• Partner with the Content Marketing team to translate CRM briefs into creative briefs ensuring alignment with brand standards
• Build manage and optimise email templates within the CRM platform ensuring responsive design and accessibility across devices
• Execute audience segmentation personalisation and dynamic content strategies to enhance campaign relevance and performance
• Conduct thorough campaign testing quality assurance and proofing processes prior to deployment
• Monitor analyse and report on campaign performance metrics including open rates click-through rates conversions engagement and KPIs
• Support the implementation and maintenance of automated customer journeys across acquisition onboarding pre-arrival post-stay retention and loyalty programmes
• Manage guest communications throughout the customer lifecycle ensuring messaging is timely relevant personalised and aligned with business objectives
• Maintain audience data customer preferences suppression lists and overall CRM data quality while supporting VIP guest communications and recognition programmes
• Assist with CRM platform administration workflow management troubleshooting testing optimisation initiatives and the rollout of new CRM capabilities automation and templates ensuring compliance with GDPR and internal data governance standards

• 2 4 years' experience in CRM, email marketing or marketing automation, ideally within luxury hospitality, travel or a premium consumer brand
• Hands-on experience with CRM and marketing automation platforms such as Braze, Salesforce Marketing Cloud or similar, including campaign deployment, audience segmentation and customer journey execution
• Strong organisational skills with excellent attention to detail and the ability to manage multiple priorities in a fast-paced environment
• Comfortable working with campaign data and performance reporting, with an analytical mindset and a commitment to continuous improvement
• Good understanding of CRM best practice, customer lifecycle marketing and personalisation
• A curious, pragmatic mindset with a genuine passion for innovation, experimentation and emerging CRM capabilities including AI
• Experience in luxury goods, hospitality or a multicultural global environment is strongly preferred
• Fluency in English is essential; additional languages are an advantage