CRM Manager

Salt; Dubai; On-site; AED 450,000 - 720,000; Full time

Job summary

Salt in Dubai is seeking a strategic yet hands-on CRM Manager to own customer lifecycle initiatives across email, push, SMS, and in-app channels. You will drive engagement, retention, and lifetime value through data-driven, personalized communications while aligning CRM with growth goals.

The role requires deep experience with CRM platforms and a collaborative, fast-paced mindset to work with data, product, marketing, and tech teams to scale journeys and campaigns.

Qualifications

• 7–12 years of experience in CRM, lifecycle marketing, or retention-focused roles.
• Strong hands-on experience with CRM platforms (Braze, Salesforce, HubSpot, Iterable, or similar).
• Proven ability to build and scale lifecycle journeys and automated campaigns.
• Strong analytical mindset with data-driven decision making.
• Experience in e-commerce, retail, marketplaces, or consumer digital platforms is highly preferred.
• Ability to work cross-functionally in a fast-paced, growth-focused environment.

Responsibilities

• Own and execute the CRM strategy across the full customer lifecycle: acquisition, onboarding, engagement, retention, and reactivation.
• Plan, build, and optimize CRM campaigns across email, push notifications, SMS, and in-app messaging.
• Develop segmentation, personalization, and automation frameworks to drive relevance and performance.
• Partner closely with data, performance marketing, product, and tech teams to align CRM with broader growth objectives.
• Analyze campaign performance, customer behavior, and lifecycle metrics to drive continuous optimization.
• Improve key KPIs including retention, repeat purchase, LTV, churn, and engagement rates.
• Manage CRM tools, platforms, and workflows to ensure scalability and reliability.
• Ensure brand consistency and compliance across all customer communications.
• Test new messaging, journeys, and offers to unlock incremental growth.

Skills

CRM strategy

Lifecycle marketing

Data analysis

Cross-functional

Segmentation

Retention

A/B testing

Tools

Braze

Salesforce

HubSpot

Iterable

Job description

We're a fast-growing retail company redefining the shopping experience through a unique reward-driven purchase model, transforming everyday purchases into engaging, prize-based experiences . With operations spanning multiple continents, a rapidly expanding global customer base, and significant value awarded to customers to date, customer engagement and retention sit at the core of our growth strategy.

CRM is a critical lever in how we build long-term customer value — and we're looking for a CRM Manager to own, scale, and optimize that engine.

Role Description

We are seeking a strategic yet hands-on CRM Manager to lead customer lifecycle management across email, push, SMS, and in-app channels. You will be responsible for driving engagement, retention, repeat purchase, and customer lifetime value through data-driven, personalized communication strategies.

This role is ideal for someone who understands CRM as both a marketing channel and a growth discipline — and isn't afraid to get into the tools, data, and execution.

What You'll Be Doing

• Own and execute the CRM strategy across the full customer lifecycle: acquisition, onboarding, engagement, retention, and reactivation.
• Plan, build, and optimize CRM campaigns across email, push notifications, SMS, and in-app messaging.
• Develop segmentation, personalization, and automation frameworks to drive relevance and performance.
• Partner closely with data, performance marketing, product, and tech teams to align CRM with broader growth objectives.
• Analyze campaign performance, customer behavior, and lifecycle metrics to drive continuous optimization.
• Improve key KPIs including retention, repeat purchase, LTV, churn, and engagement rates.
• Manage CRM tools, platforms, and workflows to ensure scalability and reliability.
• Ensure brand consistency and compliance across all customer communications.
• Test new messaging, journeys, and offers to unlock incremental growth.
• 7–12 years of experience in CRM, lifecycle marketing, or retention-focused roles.
• Strong hands-on experience with CRM platforms (e.g. Braze, Salesforce, HubSpot, Iterable, or similar).
• Proven ability to build and scale lifecycle journeys and automated campaigns.
• Strong analytical mindset with experience using data to inform strategy and execution.
• Solid understanding of customer segmentation, personalization, and behavioral triggers.
• Experience in e-commerce, retail, marketplaces, or consumer digital platforms is highly preferred.
• Ability to work cross-functionally in a fast-paced, growth-focused environment.