Senior CRM Campaign Lead – Lifecycle & Personalization

GMG; Dubai; On-site; AED 279,000 - 446,000; Full time

Job summary

GMG is seeking a Senior CRM Executive to lead UA BAU campaign planning and automated journey setups across regions and brands. You will translate briefs into executable multi‑channel campaigns and optimize performance.

You will own day‑to‑day briefing, execution, reporting, and platform optimization, using MoEngage, Braze, Salesforce, or similar tools. A data‑driven mindset, lifecycle marketing expertise, and GDPR awareness are essential for cross‑functional collaboration with content, design,

Qualifications

• Hands-on knowledge of lifecycle marketing and campaign execution.
• Data-driven mindset with reporting and analytics experience.
• Excellent organizational skills to manage multiple campaigns.

Responsibilities

• Plan and execute CRM initiatives across GMG's brands.
• Ensure timely, data-driven customer engagement programs aligned with brand objectives.
• Design lifecycle strategies to enhance customer experience.
• Manage day-to-day campaign briefing, execution, and reporting.
• Collaborate with cross-functional teams including content, design, ecommerce, and merchandising.

Skills

CRM strategy

Lifecycle marketing

Data analysis

Cross-functional collaboration

Tools

MoEngage

Braze

Salesforce

Job description

GMG is seeking a Senior CRM Executive to lead UA BAU campaign planning and automated journey setups across regions and brands. You will translate briefs into executable multi‑channel campaigns and optimize performance.

You will own day‑to‑day briefing, execution, reporting, and platform optimization, using MoEngage, Braze, Salesforce, or similar tools. A data‑driven mindset, lifecycle marketing expertise, and GDPR awareness are essential for cross‑functional collaboration with content, design,