Senior EdTech Account Executive – ROMENA

pofft Technology Inc.; Dubai; On-site; AED 350,000 - 600,000; Full time

Job summary

Instructure is seeking a Senior Account Executive based in Dubai to grow the ROMENA region. You will expand the Instructure Learning Platform across Higher Education and K-12, building relationships with institutions and key decision makers.

You will lead targeted sales strategies, tailor proposals, and guide complex buying processes to closure, while collaborating with Product and Customer Experience to deliver value. Travel up to 30% across the ROMENA region.

Qualifications

• Fluent Arabic and strong English required.
• 5+ years of proven sales experience, ideally within SaaS, EdTech, or enterprise software.
• Experience selling complex enterprise software and services.
• Demonstrated ability to sell at all levels, including C-suite and executive leadership.
• Strong strategic and consultative sales skills.
• Ability to conduct detailed needs analyses and develop tailored proposals.
• Experience managing tenders and complex buying processes.
• Understanding of educational pedagogy and the process of selling a VLE/LMS is a plus.
• Experience selling into both Higher Education and K-12 is a plus.
• Familiarity with sales methodologies and a Challenger mindset.

Responsibilities

• Drive new business growth by selling the Instructure Learning Platform across the ROMENA region.
• Build and execute targeted sales strategies to develop and nurture a strong client pipeline across Higher Education and K-12.
• Share insights to help prospective clients evaluate solutions and choose what best fits their needs.
• Prepare and tailor messaging, presentations, proposals, and tender responses for prospective clients.
• Guide prospects through the purchasing process to successful, timely closure.
• Secure profitable pricing and business terms by clearly communicating the value and ROI of the platform.
• Accurately forecast short term and long term sales performance while maintaining strong pipeline management and hygiene.
• Build relationships with key stakeholders and decision makers, including executive leadership and C-suite contacts.
• Partner closely with cross functional teams, including Product and Customer Experience, to share market feedback and customer insights.
• Attend key industry events and strengthen Instructure’s presence across the region.
• Identify and recruit channel partners where appropriate to support market entry and regional coverage.
• Consistently achieve or exceed sales quotas within established timelines.
• Travel regularly across the region for onsite meetings and events, up to 30%.

Skills

Arabic fluency

English proficiency

5+ years sales

SaaS sales

EdTech

Enterprise software

C-suite selling

Needs analysis

Tender management

K-12 sales

Higher Education

Challenger mindset

Pedagogy knowledge

VLE/LMS knowledge

Strategic selling

Job description

Instructure is seeking a Senior Account Executive based in Dubai to grow the ROMENA region. You will expand the Instructure Learning Platform across Higher Education and K-12, building relationships with institutions and key decision makers.

You will lead targeted sales strategies, tailor proposals, and guide complex buying processes to closure, while collaborating with Product and Customer Experience to deliver value. Travel up to 30% across the ROMENA region.