Senior Ecommerce Manager

GMG Gulf; Dubai; On-site; AED 350,000 - 550,000; Full time

Job summary

GMG is seeking an experienced Senior Ecommerce Manager to lead the commercial strategy, financial performance and end-to-end operations of its ecommerce platforms in Dubai, United Arab Emirates.

The role requires a seasoned professional who can integrate buying, merchandising, performance marketing, technology, supply chain and customer retention into a cohesive growth plan while achieving revenue and EBIT targets.

Job description

Senior Ecommerce Manager Job Snapshot - Role: Senior Ecommerce Manager - Location: Dubai, United Arab Emirates - Industry: Retail - Function: Retail - Experience: 10 years of experience plus 5 years of related experience in a similar role, as specified by the employer - Job Type: Full Time - Work Arrangement: On-site

Position Overview GMG is seeking an experienced Senior Ecommerce Manager to lead the commercial strategy, financial performance and end-to-end operations of its assigned ecommerce platforms in Dubai, United Arab Emirates. The Senior Ecommerce Manager will take full ownership of the ecommerce business, including profit and loss (P&L) accountability, revenue growth, profitability, budgeting, digital marketing, product assortment, customer experience and operational efficiency. This senior management position requires a commercially driven professional who can integrate buying, merchandising, performance marketing, technology, supply chain and customer retention into a coordinated ecommerce growth strategy. The successful candidate will be responsible for achieving revenue and EBIT targets, optimising marketing investments, improving digital conversion rates, strengthening fulfilment performance and delivering a seamless omnichannel customer experience.

Job Details

• Country: United Arab Emirates
• City: Dubai
• Industry: Retail
• Function: Retail
• Salary: Not disclosed
• Gender: No Preference
• Candidate Nationality: Not specified
• Job Type: Full Time
• Work Arrangement: On-site

Key Responsibilities

• Ecommerce Business Strategy and Leadership
  • Lead the overall commercial strategy and operational performance of assigned ecommerce platforms.
  • Take full accountability for ecommerce business growth and sustainable profitability.
  • Develop integrated strategies covering product assortment, marketing, technology, operations and customer experience.
  • Align ecommerce priorities with business objectives and financial performance targets.
  • Identify commercial opportunities to strengthen digital sales and platform performance.
  • Coordinate cross-functional initiatives that support revenue growth and operational excellence.
  • Lead ecommerce teams and collaborate with business stakeholders to execute strategic priorities.
  • Maintain ownership of the complete ecommerce value chain, from product selection through customer fulfilment and retention.
• Profit and Loss Management
  • Take full ownership of the profit and loss performance of assigned ecommerce platforms.
  • Manage top-line revenue and bottom-line earnings before interest and taxes (EBIT).
  • Monitor ecommerce profitability and identify opportunities to improve financial performance.
  • Evaluate the commercial impact of marketing expenditure, operational costs and inventory investments.
  • Ensure business decisions support revenue targets and sustainable profitability.
  • Use financial and commercial performance information to guide ecommerce strategy.
  • Maintain accountability for financial outcomes across the assigned digital business.
• Budgeting and Financial Forecasting
  • Develop ecommerce budgets aligned with business growth objectives.
  • Prepare and manage monthly rolling financial forecasts.
  • Monitor marketing expenditure against commercial performance targets.
  • Evaluate operational costs and inventory investment requirements.
  • Coordinate financial planning with relevant commercial and operational teams.
  • Identify financial performance gaps and recommend appropriate corrective measures.
  • Support effective allocation of resources across ecommerce activities.
  • Ensure financial planning reflects business priorities and expected commercial outcomes.
• Buying and Merchandise Planning
  • Collaborate with Buying and Merchandising teams on seasonal product assortment planning.
  • Provide ecommerce demand insights to support product range selection.
  • Influence Open-to-Buy (OTB) planning according to digital sales requirements.
  • Evaluate product assortment opportunities based on regional market trends.
  • Support alignment between product availability and customer demand.
  • Work with merchandising stakeholders to optimise the online product mix.
  • Contribute commercial insights that strengthen product performance across digital platforms.
  • Ensure buying and assortment decisions support ecommerce growth and profitability objectives.
• Digital Trading and Promotional Planning
  • Lead the ecommerce trading and digital marketing calendar.
  • Plan and coordinate promotional campaigns across digital customer touchpoints.
  • Oversee major commercial events and brand promotional activities.
  • Align promotional strategies with revenue targets and business priorities.
  • Coordinate trading activities with buying, merchandising and marketing teams.
  • Monitor the commercial effectiveness of promotional initiatives.
  • Identify opportunities to improve digital sales performance through coordinated trading activities.
  • Maintain consistency between promotional planning, product availability and customer experience.
• Performance Marketing and Customer Acquisition
  • Direct the ecommerce growth team in achieving performance marketing objectives.
  • Monitor Return on Advertising Spend (ROAS) against established targets.
  • Track conversion rate (CR) and website or platform session performance.
  • Ensure marketing traffic contributes effectively to commercial conversion.
  • Evaluate the relationship between customer acquisition activity and ecommerce revenue.
  • Collaborate with digital marketing teams to optimise campaign effectiveness.
  • Identify opportunities to improve marketing efficiency and commercial returns.
  • Align customer acquisition strategies with overall ecommerce profitability objectives.
• Ecommerce Operations and Fulfilment
  • Oversee the end-to-end operational performance of assigned ecommerce platforms.
  • Work closely with logistics and warehouse teams to improve order fulfilment.
  • Identify opportunities to reduce the time between order placement and customer delivery.
  • Monitor operational processes affecting delivery efficiency and customer satisfaction.
  • Develop initiatives to reduce product return rates.
  • Coordinate with supply chain stakeholders to address fulfilment challenges.
  • Support effective integration between ecommerce operations and warehouse activities.
  • Ensure operational improvements contribute to customer experience and commercial performance.
• Ecommerce Technology and Platform Development
  • Drive the technology roadmap for assigned ecommerce platforms.
  • Collaborate with technology stakeholders to improve platform functionality and performance.
  • Support the development of a seamless, mobile-first ecommerce customer journey.
  • Identify technology improvements that reduce friction during online shopping.
  • Evaluate digital platform capabilities against commercial and customer experience requirements.
  • Coordinate ecommerce technology priorities with business growth objectives.
  • Support improvements that increase conversion and transaction value.
  • Maintain a strong understanding of ecommerce system architecture and its operational implications.
• User Experience and Conversion Optimisation
  • Lead initiatives to improve the online shopping and purchasing experience.
  • Identify opportunities to simplify the customer journey across digital platforms.
  • Prioritise mobile-first user experience improvements.
  • Monitor ecommerce conversion performance and related commercial indicators.
  • Develop strategies to increase Units Per Transaction (UPT).
  • Identify opportunities to improve Average Order Value (AOV).
  • Coordinate with marketing, technology and commercial teams to address conversion challenges.
  • Ensure platform improvements support both customer satisfaction and business profitability.
• Customer Retention and Loyalty
  • Take ownership of ecommerce customer retention and loyalty performance.
  • Develop strategies that encourage repeat purchases and long-term customer relationships.
  • Monitor customer lifecycle performance across assigned digital platforms.
  • Evaluate the post-purchase experience and its impact on customer satisfaction.
  • Identify opportunities to strengthen customer loyalty through improved ecommerce services.
  • Collaborate with relevant teams to enhance customer engagement.
  • Ensure customer retention initiatives support brand equity and sustainable revenue growth.
  • Integrate customer experience considerations into commercial and operational decisions.
• Omnichannel Retail Integration
  • Strengthen coordination between ecommerce platforms and physical retail operations.
  • Support a consistent customer experience across online and offline channels.
  • Collaborate with retail stakeholders to align digital and physical customer journeys.
  • Identify opportunities to improve integration between ecommerce and store operations.
  • Ensure commercial activities support a unified brand experience.
  • Coordinate cross-channel initiatives that improve customer convenience and engagement.
  • Promote consistent brand positioning across relevant customer touchpoints.
  • Support GMG 's omnichannel retail objectives through effective operational collaboration.
• Team Management and Stakeholder Collaboration
  • Manage and guide teams involved in ecommerce business performance.
  • Coordinate activities across buying, merchandising, marketing, technology and operations.
  • Establish clear commercial and operational priorities for relevant teams.
  • Monitor team performance against agreed business objectives.
  • Collaborate with internal stakeholders to resolve ecommerce performance challenges.
  • Support effective communication between commercial and technical teams.
  • Promote accountability for revenue, profitability, customer experience and operational results.
  • Lead cross-functional initiatives that contribute to ecommerce business growth.
• Ecommerce Performance Analysis
  • Monitor key financial, marketing and operational performance indicators.
  • Evaluate ecommerce revenue and EBIT performance.
  • Analyse ROAS, conversion rates and digital traffic sessions.
  • Monitor Average Order Value and Units Per Transaction.
  • Review customer retention and loyalty performance.
  • Evaluate order fulfilment efficiency and product return rates.
  • Identify commercial performance trends and improvement opportunities.
  • Use analytical insights to support budgeting, forecasting and business decisions.
  • Recommend actions to improve ecommerce growth, efficiency and profitability.

Educational Qualifications

• Bachelor 's degree in Business, Marketing or a related field.
• Master 's degree is preferred.

Professional Experience

• The employer specifies 10 years plus 5 years of related experience in a similar role.
• Previous experience managing a team.
• Strong experience in ecommerce business management and commercial operations.
• Experience applying analytical and commercial skills to business performance.
• Financial management knowledge relevant to ecommerce profitability and budgeting.
• Experience or expertise in marketing and digital marketing.
• Knowledge of ecommerce system architecture.
• Understanding of supply chain and operational processes.
• Experience managing relationships with business and operational stakeholders.

Required Skills and Competencies

• Ecommerce Strategy and Commercial Management
  • Ecommerce business strategy and growth planning.
  • End-to-end ecommerce platform management.
  • Commercial performance analysis.
  • Revenue growth and profitability management.
  • Digital trading and promotional planning.
  • Product assortment and merchandising coordination.
  • Open-to-Buy planning involvement.
  • Omnichannel retail integration.
• Financial Management
  • Profit and loss accountability.
  • Revenue and EBIT management.
  • Budget planning and control.
  • Monthly rolling financial forecasting.
  • Marketing expenditure management.
  • Operational cost evaluation.
  • Inventory investment planning.
  • Financial and commercial decision-making.
• Digital Marketing and Analytics
  • Performance marketing oversight.
  • Return on Advertising Spend analysis.
  • Ecommerce conversion rate optimisation.
  • Website and platform traffic analysis.
  • Digital customer acquisition.
  • Marketing campaign performance evaluation.
  • Average Order Value optimisation.
  • Units Per Transaction improvement.
  • Customer retention and loyalty analysis.
• Ecommerce Technology and Customer Experience
  • Ecommerce system architecture knowledge.
  • Ecommerce technology roadmap planning.
  • Mobile-first digital customer experience.
  • Online shopping journey optimisation.
  • Platform performance improvement.
  • Customer lifecycle management.
  • Post-purchase experience improvement.
  • Integration of digital technology with commercial objectives.
• Supply Chain and Operations
  • Ecommerce order fulfilment management.
  • Logistics and warehouse coordination.
  • Order-to-delivery process optimisation.
  • Product return rate reduction.
  • Operational efficiency improvement.
  • Coordination between ecommerce and physical retail operations.
  • End-to-end ecommerce value chain management.
• Leadership and Professional Competencies
  • Strong commercial and analytical thinking.
  • Financial management and business planning capabilities.
  • Ecommerce team management experience.
  • Cross-functional leadership and coordination.
  • Effective stakeholder management.
  • Strategic planning and operational decision-making.
  • Ability to balance revenue growth with sustainable profitability.
  • Strong understanding of customer experience and digital retail performance.
  • Ability to align marketing, merchandising, technology and supply chain activities.
  • Results-focused approach to ecommerce performance improvement.

GMG is a global well-being company that retails, distributes and manufactures a portfolio of international and home-grown brands across sports, everyday goods, health and beauty, properties and logistics. Under the ownership and management of the Baker family for more than 45 years, GMG has established partnerships with leading international brands and expanded its operations across the Middle East, North Africa and Asia. The company has introduced more than 120 brands across 12 countries, including Sun and Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, Nike, Columbia, Converse, Timberland, Vans, Mama Sita 's and McCain. Through its diversified retail and distribution activities, GMG operates across multiple consumer sectors, combining established international brands with its own regional businesses.