Content Creator - Social Media and Digital Marketing

GMG Gulf; Dubai; On-site; AED 89,000 - 156,000; Full time

Job summary

GMG is seeking a creative Content Creator to craft high-quality video, photography, reels, and written content for its brands in Dubai. You’ll work with videographers and marketing teams to translate concepts into platform-ready assets that engage youth and lifestyle audiences.

You’ll produce content across Instagram, TikTok, and YouTube, optimize formats for each channel, and ensure storytelling stays true to GMG's brand voice and product messaging.

Qualifications

• Strong video editing and copywriting for social media and digital channels.
• Understanding of visual storytelling for youth and lifestyle audiences.
• Ability to adapt content to different brand identities.
• Experience creating platform-optimized content for Instagram, TikTok, YouTube.
• Collaborate with designers, videographers and marketing teams to deliver campaigns.

Responsibilities

• Develop engaging video, photography, and written content for GMG's brands.
• Produce short-form and long-form content for digital, social media, and retail channels.
• Create reels, stories, and short-form videos optimized for Instagram and TikTok.
• Adapt content for different digital platforms, including YouTube.
• Apply platform-specific content formats and optimization practices.
• Develop engaging visual storytelling that aligns with campaign objectives.

Skills

Video editing

Copywriting

Social media

Storytelling

Content development

Tools

Adobe Premiere Pro

CapCut

Adobe Photoshop

Job description

Job Snapshot

Content Creator - Social Media and Digital Marketing Job Snapshot - Role: Content Creator - Location: Dubai, United Arab Emirates - Industry: Marketing and Advertising - Function: Digital Content Development - Experience: Not specified - Job Type: Full Time - Work Arrangement: On-site

Position Overview

GMG is looking for a creative and digitally savvy Content Creator to develop engaging visual and written content across its portfolio of international and home-grown brands in Dubai, United Arab Emirates. The role focuses on producing high-quality videos, photography, social media reels, stories, and other digital content that connects with youth and lifestyle audiences. The Content Creator will support brand campaigns, product launches, retail activities, and community events through compelling storytelling and platform-specific content. Working closely with videographers, designers, and marketing teams, the successful candidate will transform creative ideas into content that reflects GMG 's brand identity, cultural relevance, and marketing objectives. The position requires strong video editing and copywriting skills, proficiency in Adobe Premiere Pro, CapCut, and Photoshop, and an understanding of content performance across platforms such as Instagram, TikTok, and YouTube.

Job Details

• Country: United Arab Emirates
• City: Dubai
• Industry: Marketing and Advertising
• Function: Digital Content Development
• Salary: Not disclosed
• Gender: No Preference
• Candidate Nationality: Not specified
• Job Type: Full Time
• Work Arrangement: On-site

Key Responsibilities

• Content Creation and Production
  • Develop engaging video, photography, and written content for GMG 's brand portfolio.
  • Produce short-form and long-form content for digital, social media, and retail channels.
  • Create visually appealing content that supports brand storytelling and audience engagement.
  • Develop creative concepts that reflect campaign objectives and product messaging.
  • Produce content suited to youth and lifestyle audiences.
  • Maintain consistent quality across different content formats and communication channels.
• Social Media Content Development
  • Create reels, stories, and short-form videos optimized for Instagram and TikTok.
  • Adapt content for different digital platforms, including YouTube.
  • Apply platform-specific content formats and optimization practices.
  • Develop engaging visual storytelling that encourages audience interaction.
  • Tailor video editing, captions, and written messaging to each platform 's requirements.
  • Keep content relevant to changing audience preferences and digital trends.
• Creative Collaboration and Brand Consistency
  • Collaborate with videographers, graphic designers, and marketing teams to develop content ideas.
  • Translate creative concepts into effective visual and digital content.
  • Ensure all content follows the relevant brand guidelines.
  • Maintain consistency in brand messaging, visual presentation, and storytelling.
  • Create content that reflects cultural relevance and connects with target audiences.
  • Support the creative execution of marketing and brand communication activities.
• Marketing Campaigns and Brand Activations
  • Develop content supporting marketing campaigns and promotional initiatives.
  • Create digital assets for product launches and brand activations.
  • Support community events through timely and engaging content production.
  • Capture and produce real-time content during relevant campaigns and events.
  • Coordinate with marketing teams to align content with campaign objectives.
  • Adapt creative materials to suit different brand and audience requirements.
• Content Performance and Optimization
  • Monitor content performance across relevant digital and social media channels.
  • Analyze engagement metrics and other available performance indicators.
  • Identify content formats and creative approaches that resonate with audiences.
  • Use performance insights to improve future content.
  • Adjust creative strategies based on audience engagement and platform results.
  • Support data-driven improvements in digital storytelling and content effectiveness.
• Digital Trends and Creative Development
  • Stay informed about emerging social media platforms and content formats.
  • Monitor trends relevant to youth, lifestyle, and digital audiences.
  • Explore new approaches to visual storytelling and social media engagement.
  • Apply current content creation practices to support brand communication.
  • Keep creative output aligned with changing platform requirements and audience interests.

Functional and Technical Competencies

• Video Editing and Creative Software
  • Proficiency in Adobe Premiere Pro for video editing.
  • Proficiency in CapCut for short-form video production.
  • Proficiency in Adobe Photoshop for visual content creation and editing.
  • Strong video editing skills suited to digital and social media platforms.
  • Ability to produce engaging visual content in different formats.
• Copywriting and Digital Storytelling
  • Strong copywriting skills for social media and digital channels.
  • Ability to develop clear, engaging, and audience-focused messaging.
  • Understanding of visual storytelling for youth and lifestyle audiences.
  • Ability to adapt written and visual content to different brand identities.
  • Creativity in developing content concepts for campaigns and product launches.
• Social Media and Content Optimization
  • Understanding of Instagram, TikTok, and YouTube content requirements.
  • Knowledge of platform-specific content formats and optimization techniques.
  • Ability to create reels, stories, and engaging short-form videos.
  • Understanding of social media engagement and content performance.
  • Ability to interpret performance metrics and refine creative strategies.
• Collaboration and Professional Skills
  • Strong creative thinking and attention to detail.
  • Ability to collaborate with designers, videographers, and marketing professionals.
  • Understanding of brand guidelines and culturally relevant communication.
  • Ability to adapt content to different audiences and marketing objectives.
  • Awareness of emerging digital trends and creative best practices.
  • Ability to support content production for campaigns, launches, and live events.

Qualifications and Experience

• The employer has not specified a minimum academic qualification.
• The employer has not specified a minimum number of years of professional experience.
• Proficiency in Adobe Premiere Pro, CapCut, and Photoshop is required.
• Strong social media copywriting and video editing capabilities are required.
• Understanding of platform-specific content optimization for TikTok, Instagram, and YouTube is required.
• Ability to analyze content performance and adjust creative strategies is required.

About GMG

GMG is a global well-being company engaged in the retail, distribution, and manufacturing of leading international and home-grown brands across sports, everyday goods, health and beauty, properties, and logistics. Under the ownership and management of the Baker family for more than 45 years, GMG has become a partner to internationally recognized brands in the well-being sector. Operating across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. Its portfolio includes home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, and Klassic, alongside international brands including Nike, Columbia, Converse, Timberland, Vans, Mama Sita 's, and McCain. Through its diverse brand portfolio, GMG connects with consumers across multiple markets and supports brand engagement through retail experiences, digital content, and marketing activities.