Senior Specialist - Campaign and Content

Talabat; Dubai; On-site; AED 178,560 - 267,840; Full time

Job summary

talabat is seeking a Senior Specialist - Campaign and Content in Dubai to own end‑to‑end campaign execution for tMart. You will plan, coordinate, and deliver in‑app campaigns while optimizing content, merchandising, and product placement.

The role requires 2–4 years of campaign management or related experience, strong data skills, and fluency in English. Arabic is a strong plus and the position is based in Dubai.

Qualifications

• Minimum 2–4 years in campaign management, content management, digital merchandising or related role.
• Experience in e‑commerce or quick commerce, grocery, or fast‑moving online business is preferred.
• Strong ability to plan campaigns, execute content, and analyze post‑campaign performance.
• Ability to work with data to support decisions and present findings to stakeholders.

Responsibilities

• Own weekly and monthly campaign planning aligned with trade marketing schedule.
• Coordinate milestones, asset deadlines, approvals, content requirements, and launch readiness.
• Lead end‑to‑end execution of in‑app campaigns across talabat's tMart channels.
• Define objectives and track performance against KPIs; measure CTR, AOV, conversions.
• Prepare post‑campaign analyses and actionable recommendations for future planning.
• Collaborate with Marketing, Supply Chain, Category, Product and Tech teams.

Skills

Campaign management

Campaign planning

Digital merchandising

Content management

In-app campaigns

Performance analytics

Cross-functional collaboration

Stakeholder management

Tools

Campaign management tools

Content management systems

Job description

Senior Specialist - Campaign and Content
Dubai, United Arab Emirates
Industry: Grocery
Function: Merchandising
Job Type: Full-time
Experience: 2-4 years in campaign management, content, e-merchandising, or a related commercial role
Estimated Salary: 16,000–24,000 AED/month

Responsibilities

• Own the weekly and monthly campaign planning calendar in alignment with the trade marketing schedule.
• Maintain a forward‑looking view of planned promotions, seasonal activations, product launches, and commercial events.
• Coordinate campaign milestones, asset deadlines, approvals, content requirements, and launch readiness.
• Flag operational, inventory, content, or technical risks before they affect campaign delivery.
• Share campaign briefs, assets, timelines, and requirements proactively with relevant teams.
• Lead end‑to‑end execution of in‑app campaigns across tMart digital channels.
• Define campaign objectives and track performance against agreed commercial KPIs.
• Measure conversion rate, average order value, incremental orders, click‑through rate, and other performance indicators.
• Prepare structured post‑campaign analysis reports after each activation.
• Identify campaign patterns, customer behaviours, successful tactics, and areas of underperformance.
• Convert campaign findings into practical recommendations for future planning, creative development, and merchandising.
• Present performance insights and recommended actions to internal teams and senior stakeholders.
• Evaluate the effectiveness of homepage placements, collections, banners, and promotional content.
• Analyse collection visibility, customer engagement, product discoverability, and placement performance.
• Recommend content and merchandising optimisations based on customer behaviour and commercial results.
• Maintain high standards of in‑app content accuracy, consistency, and presentation.
• Ensure products are correctly categorized, tagged, priced, and assigned to relevant collections.
• Develop occasion‑based categories and cross‑merchandising opportunities.
• Manage product collections for current assortments, new launches, campaigns, and seasonal events.
• Review in‑app content regularly and correct outdated, duplicated, missing, or inaccurate information.
• Coordinate with Category Management teams on assortment priorities, pricing, and promotional products.
• Partner with Supply Chain teams to understand stock availability and expected inventory risks.
• Identify demand risks before campaign launches and recommend assortment or content adjustments.
• Work with Product and Technology teams to escalate and resolve platform, content, and campaign issues.
• Follow established procedures for technical issue reporting, ownership, and resolution.
• Maintain accurate campaign documentation, calendars, performance reports, and decision records.
• Support the improvement of campaign management processes, templates, dashboards, and operating procedures.
• Manage several campaign and merchandising workstreams while maintaining deadlines and data accuracy.
• Ensure campaign decisions balance customer experience, product availability, commercial value, and operational readiness.

Ideal Profile

• Minimum 2-4 years of experience in campaign management, content management, digital merchandising, e‑merchandising, or a related commercial position.
• Experience in e‑commerce, quick commerce, digital retail, grocery, or another fast‑moving online business is preferred.
• Strong understanding of campaign planning, content execution, and post‑campaign performance analysis.
• Comfortable working with performance metrics and using data to support decisions.
• Ability to analyse conversion rate, average order value, incremental orders, click‑through rate, and engagement indicators.
• Experience managing product categories, collections, digital placements, or online assortments.
• Strong commercial awareness and understanding of how merchandising decisions influence sales.
• Proven ability to manage deadlines and take end‑to‑end ownership of campaign activities.
• High attention to detail and commitment to content and data accuracy.
• Strong cross‑functional collaboration skills.
• Ability to coordinate effectively with Marketing, Supply Chain, Category Management, Product, and Technology teams.
• Proactive approach to identifying gaps, risks, and improvement opportunities.
• Strong written and verbal communication skills.
• Confidence presenting analytical findings to senior stakeholders.
• Ability to convert complex performance data into clear and actionable recommendations.
• Experience with data dashboards, campaign management platforms, and content management systems is advantageous.
• Fluency in English is required.
• Arabic language capability is a strong advantage.

Skills Set

• Campaign management
• Campaign planning
• Campaign calendars
• Trade marketing
• Content management
• In‑app content
• Digital merchandising
• E‑merchandising
• Product categorisation
• Cross‑merchandising
• Collection management
• Assortment visibility
• Post‑campaign analysis
• Conversion rate analysis
• Average order value
• Incremental order analysis
• Click‑through rate
• Campaign reporting
• Performance dashboards
• Data interpretation
• Content management systems
• Campaign management tools
• Grocery e‑commerce
• Quick commerce
• Inventory coordination
• Commercial analysis
• Stakeholder management
• Cross‑functional collaboration
• Campaign optimisation
• Product discoverability

Why Join Us

This role offers the opportunity to shape customer‑facing campaigns and digital merchandising across talabat's growing tMart grocery platform. Your work will influence product visibility, campaign performance, customer engagement, commercial results, and the quality of the in‑app shopping experience.

The position provides valuable exposure to campaign strategy, grocery e‑commerce, performance analytics, content operations, category management, supply chain planning, and technology‑enabled retail within a major regional delivery platform.

About the Company

talabat is a leading food, grocery, and local delivery platform serving customers across the Middle East and North Africa. As part of Delivery Hero, talabat combines regional market knowledge with international technology, logistics, and digital commerce capabilities. Through tMart, the company provides customers with convenient access to groceries and everyday essentials through a rapid cloud‑store delivery model.