Senior Arabic & English Copywriter

BrainLake Advertising LLC; Dubai; Remote; AED 180,000 - 300,000; Full time

Job summary

Brainlake Advertising LLC in Dubai is seeking a senior bilingual copywriter fluent in Arabic and English for a 12-month remote engagement on large GCC digital transformation programmes. You will own copy across websites, portals and digital platforms, turning complex strategies into clear, audience-focused content in both languages.

Collaborating with strategy, UX/UI and delivery teams, you will develop tone-of-voice guidelines, ensure native Arabic read, and present content decisions to senior

Qualifications

• Native Arabic and professional English fluency.
• 6+ years of copywriting experience focusing on digital channels.
• Portfolio with bilingual digital work covering UX/microcopy and marketing/communications.
• Proven ability to transcreate and localise Arabic–English content.
• Experience with enterprise, government or GCC clients.
• Knowledge of readability, accessibility, SEO and information hierarchy.
• Ability to deliver polished content under tight timelines.
• Confident communicator able to present and defend content decisions to senior stakeholders.
• Comfortable working remotely across time zones and during GCC business hours.

Responsibilities

• Write, edit and transcreate copy in Arabic and English for websites, portals, mobile apps and other digital platforms.
• Produce digital communications such as emails, newsletters, announcements, social media content, push notifications and campaign messaging.
• Make Arabic content read natively and stay culturally relevant while preserving intent.
• Develop tone-of-voice guidelines and terminology glossaries for consistency.
• Collaborate with UX/UI designers to shape content in user journeys and RTL layouts.
• Turn client briefs and research into content structures and messaging frameworks.
• Participate in client workshops, present rationale and incorporate feedback from stakeholders.
• Own content quality end-to-end, proofreading and reviewing team work for accuracy and standards.
• Manage multiple workstreams and deadlines in a structured, document-driven delivery environment.

Skills

Copywriting

Bilingual writing

UX writing

Education

Bachelor's degree in Communications/Marketing/Journalism/Translation

Tools

Sitecore

Adobe Experience Manager

WordPress

Figma

Job description

Brainlake is looking for a senior bilingual copywriter, fluent in Arabic and English, to join a 12-month remote engagement on large digital transformation programmes for leading organisations in the GCC. You will own copy across websites, digital platforms and digital communications. That means turning complex strategies, services and policies into clear, consistent and audience-appropriate content in both languages.

You will work closely with strategy, UX/UI and delivery teams, and with senior client stakeholders. The work moves quickly, is structured and is held to a very high quality bar. Content has to be precise, on-brand and ready for executive review.

What You'll Do

• Write, edit and transcreate copy in Arabic and English for websites, portals, mobile apps and other digital platforms, including UX/microcopy, landing pages, service descriptions and navigation labels
• Produce digital communications such as email campaigns, newsletters, announcements, social media content, push notifications and campaign messaging
• Make sure the Arabic content is written natively, not translated literally, so it reads naturally and stays culturally relevant while carrying the same intent and impact as the English
• Develop and apply tone-of-voice guidelines, bilingual style guides and terminology glossaries so messaging is consistent across all channels
• Work with UX/UI designers to shape content inside user journeys, wireframes and prototypes, including right-to-left (RTL) layout considerations
• Turn client briefs, brand strategy and research insights into content structures and messaging frameworks
• Take part in client workshops and review cycles, present content rationale clearly, and incorporate feedback from senior stakeholders
• Own content quality from end to end, proofreading and reviewing your own work and the team's for accuracy, consistency and adherence to standards
• Manage several workstreams and deadlines at once in a structured, document-driven delivery environment

Requirements

• Native-level fluency in Arabic (Modern Standard Arabic) and professional fluency in English, written and spoken
• 6+ years of copywriting experience, with a strong focus on digital channels (websites, platforms, apps, campaigns)
• A portfolio showing bilingual digital work, ideally covering both UX/microcopy and marketing or communications
• Proven ability to transcreate and localise content between Arabic and English, not only translate it
• Experience working with enterprise, government or semi-government clients, preferably in the GCC
• Strong understanding of digital content best practice: readability, accessibility, information hierarchy and SEO rules
• Excellent attention to detail, with the ability to deliver polished, review-ready content under tight timelines
• Confident communicator who can present and defend content decisions to senior stakeholders
• Comfortable working remotely and independently across time zones, with availability during GCC business hours

Good to Have

• Experience on projects for top-tier consulting firms, or within a consulting environment
• Familiarity with Gulf Arabic and with local cultural nuances across GCC markets
• Experience with CMS platforms (e.g. Sitecore, Adobe Experience Manager, WordPress) and design tools (Figma)
• Background in UX writing or content design, including building content for design systems
• Experience creating content governance frameworks, editorial calendars or content audits
• Knowledge of Arabic SEO and of search behaviour in Arabic
• Experience with AI-assisted writing and translation tools, with a sound sense of where they work
• A degree in Communications, Journalism, Translation, Marketing or a related field