Bilingual Content Writer — Arabic & English

Confidential Company; Dubai; On-site; AED 134,000 - 268,000; Full time

Job summary

Confidential Company in the United Arab Emirates is seeking a highly skilled bilingual content writer fluent in Arabic and English to craft high-impact website content, landing pages, case studies, blogs, and brand stories across digital platforms.

You will translate and adapt messaging with a strong SEO focus, maintain a consistent brand voice, and collaborate with marketing, branding, and SEO teams to deliver compelling content for GCC markets while meeting tight deadlines.

Qualifications

• Professional-level Arabic and English writing skills are required.
• Proven experience in website and digital content writing in both Arabic and English.
• Excellent editing, grammar, copywriting, and storytelling skills in both languages.
• Ability to write natural, culturally appropriate Arabic content rather than relying on literal translation from English.
• Strong understanding of SEO content strategy and on-page SEO.
• Working knowledge of AEO and GEO and the evolving role of AI-powered search.
• Strong understanding of brand positioning, messaging, tone of voice, customer journeys, and website content structure.
• Ability to simplify complex business concepts into clear and compelling content.
• Strong research skills and attention to detail.
• Ability to manage multiple brands and projects simultaneously.

Responsibilities

• Write high-quality content in Arabic and English across websites, landing pages, case studies, blogs, corporate profiles, campaigns, brand stories, FAQs, and thought-leadership materials.
• Translate brand strategies, positioning, value propositions, and business objectives into clear, engaging copy.
• Adapt content between Arabic and English while maintaining tone, meaning, and brand personality.
• Develop SEO-optimised website content with consideration for search intent, keyword strategy, content hierarchy, headings, internal linking, and metadata.
• Apply SEO, AEO, GEO, and Generative Engine Optimization principles to improve visibility.
• Conduct market, competitor, and content research to support development.
• Review existing website content to identify opportunities to improve messaging, structure, clarity, and search visibility.
• Collaborate with branding, strategy, design, marketing, SEO, and project management teams.
• Maintain consistency in messaging and tone across brand touchpoints and manage multiple content projects to deadlines.

Skills

Arabic writing

English writing

Copywriting

Editing

Storytelling

SEO content strategy

On-page SEO

AEO & GEO knowledge

Content strategy

Brand messaging

Research skills

Project management

Bilingual content writing

Job description

Key Responsibilities

Write high-quality content in both Arabic and English across websites, landing pages, case studies, blogs, corporate profiles, campaigns, brand stories, FAQs, and thought-leadership materials. Translate brand strategies, positioning, value propositions, and business objectives into clear, engaging, and persuasive copy. Adapt content between Arabic and English while maintaining the intended meaning, tone of voice, and brand personality rather than relying on direct translation. Develop SEO-optimized website content with consideration for search intent, keyword strategy, content hierarchy, headings, internal linking, and metadata. Apply SEO, AEO, Answer Engine Optimization, and GEO, Generative Engine Optimization principles to improve content visibility across traditional search and AI-powered platforms. Conduct market, competitor, and content research to support content development. Review existing website content and identify opportunities to improve messaging, structure, clarity, and search visibility. Adapt tone of voice and messaging across different brands, industries, audiences, and markets. Collaborate with branding, strategy, design, marketing, SEO, and project management teams. Maintain consistency in messaging and tone across brand touchpoints. Manage multiple content projects while meeting agreed timelines and deadlines.

Required Experience & Skills

• Professional-level Arabic and English writing skills are required.
• Proven experience in website and digital content writing in both Arabic and English.
• Excellent editing, grammar, copywriting, and storytelling skills in both languages.
• Ability to write natural, culturally appropriate Arabic content rather than relying on literal translation from English.
• Strong understanding of SEO content strategy and on-page SEO.
• Working knowledge of AEO and GEO and the evolving role of AI-powered search.
• Strong understanding of brand positioning, messaging, tone of voice, customer journeys, and website content structure.
• Ability to simplify complex business concepts into clear and compelling content.
• Strong research skills and attention to detail.
• Ability to manage multiple brands and projects simultaneously.

Preferred Background

• Previous experience within a branding, marketing, creative, digital, or strategy agency is preferred.
• Experience writing for B2B, corporate, luxury, hospitality, real estate, technology, professional services, or GCC-based brands is considered an advantage.