Salesforce CRM Specialist

Tanqeeb; Dubai; On-site; AED 223,000 - 402,000; Full time

Job summary

Elysian in Dubai is seeking a seasoned Salesforce & Marketing Cloud specialist to lead CRM strategy, integration, and automation within a luxury real estate business. You will drive lead generation, nurture programs, and data-driven optimization across sales and marketing teams.

You will design dashboards, implement automated workflows, and ensure seamless third-party integrations. Collaboration with marketing, sales, and operations is essential to align technology with business goals and

Qualifications

• Strong expertise in Salesforce CRM, Marketing Cloud, and Pardot (Account Engagement).
• Experience with real estate CRM integrations, lead automation, and customer engagement strategies.
• Proficiency in AMPscript, SQL, HTML, CSS, and Apex for advanced automation and personalization.
• Salesforce certifications (e.g., Marketing Cloud Consultant, Administrator, Developer) are a plus.
• Analytical mindset with experience in Google Analytics, SEO, and data-driven marketing strategies.
• Excellent problem-solving, communication, and stakeholder management skills.
• Ability to work in a fast-paced, tech-driven real estate environment.
• Strong hands-on experience with Salesforce Sales Cloud administration and configuration.
• Experience integrating Salesforce with APIs and third-party systems.

Responsibilities

• Oversee and manage Salesforce CRM, ensuring seamless configuration, customization, and optimization.
• Develop and maintain Salesforce Marketing Cloud, Pardot (Account Engagement), and Sales Cloud integrations to drive lead generation and nurturing.
• Design and implement automated workflows, reports, and dashboards to enhance sales and marketing performance.
• Leverage APIs (REST/SOAP), AMPscript, HTML, and SQL to personalize customer engagement and improve automation.
• Collaborate with marketing, sales, and operations teams to align Salesforce solutions with business goals.
• Optimize customer journeys using Journey Builder, Automation Studio, and Marketing Cloud Personalization to improve conversion rates.
• Ensure seamless integration of CRM, real estate platforms, and third-party marketing tools for data-driven decision-making.
• Provide technical support, troubleshooting, and best practices to internal teams.
• Configure and customize Salesforce Sales Cloud, including objects, fields, page layouts, validation rules, record types, flows and automation.
• Design and maintain lead assignment, lead rotation, reassignment, SLA, follow-up and escalation processes.
• Manage CRM integrations with property portals, telephony systems, Whats App, websites and other third-party platforms.
• Monitor integration performance and troubleshoot failed or missing lead/data synchronization.
• Build and maintain reports and dashboards to monitor lead performance, user activity, SLA compliance, conversion and CRM adoption.
• Maintain CRM data quality, including duplicate management, validation, mandatory fields and data integrity.
• Manage user access, roles, profiles, permission sets and system-related user issues.
• Translate business requirements from Sales, Marketing and Operations into practical Salesforce solutions.
• Support UAT, testing, deployment and post-release validation for CRM enhancements and integrations.
• Provide ongoing technical troubleshooting and support for Salesforce users.

Skills

Salesforce CRM

Marketing Cloud

Pardot

APIs REST/SOAP

AMPscript

SQL

HTML/CSS

Apex

Data-driven marketing

Google Analytics

Tools

Sales Cloud

Marketing Cloud

Pardot

REST API

SOAP API

Apex

Job description

Key Responsibilities

• Oversee and manage Salesforce CRM, ensuring seamless configuration, customization, and optimization.
• Develop and maintain Salesforce Marketing Cloud, Pardot (Account Engagement), and Sales Cloud integrations to drive lead generation and nurturing.
• Design and implement automated workflows, reports, and dashboards to enhance sales and marketing performance.
• Leverage APIs (REST/SOAP), AMPscript, HTML, and SQL to personalize customer engagement and improve automation.
• Collaborate with marketing, sales, and operations teams to align Salesforce solutions with business goals.
• Optimize customer journeys using Journey Builder, Automation Studio, and Marketing Cloud Personalization to improve conversion rates.
• Ensure seamless integration of CRM, real estate platforms, and third-party marketing tools for data-driven decision-making.
• Provide technical support, troubleshooting, and best practices to internal teams.
• Configure and customize Salesforce Sales Cloud, including objects, fields, page layouts, validation rules, record types, flows and automation.
• Design and maintain lead assignment, lead rotation, reassignment, SLA, follow-up and escalation processes.
• Manage CRM integrations with property portals, telephony systems, Whats App, websites and other third-party platforms.
• Monitor integration performance and troubleshoot failed or missing lead/data synchronization.
• Build and maintain reports and dashboards to monitor lead performance, user activity, SLA compliance, conversion and CRM adoption.
• Maintain CRM data quality, including duplicate management, validation, mandatory fields and data integrity.
• Manage user access, roles, profiles, permission sets and system-related user issues.
• Translate business requirements from Sales, Marketing and Operations into practical Salesforce solutions.
• Support UAT, testing, deployment and post-release validation for CRM enhancements and integrations.
• Provide ongoing technical troubleshooting and support for Salesforce users.

Qualifications & Skills:

• Strong expertise in Salesforce CRM, Marketing Cloud, and Pardot (Account Engagement).
• Experience with real estate CRM integrations, lead automation, and customer engagement strategies.
• Proficiency in AMPscript, SQL, HTML, CSS, and Apex for advanced automation and personalization.
• Salesforce certifications (e.g., Marketing Cloud Consultant, Administrator, Developer) are a plus.
• Analytical mindset with experience in Google Analytics, SEO, and data-driven marketing strategies.
• Excellent problem-solving, communication, and stakeholder management skills.
• Ability to work in a fast-paced, tech-driven real estate environment.
• Strong hands-on experience with Salesforce Sales Cloud administration and configuration.
• Experience integrating Salesforce with APIs and third-party systems.

Why Join Elysian?

• Work with one of Dubai’s leading luxury real estate firms and shape the future of digital real estate marketing.
• Innovative, data-driven environment where your expertise will drive real impact.
• Career growth opportunities in an ambitious and fast-growing company.
• Collaborative team culture that values creativity and technology.