Sales Manager - MICE

Mama-Shelter; Dubai; On-site; AED 300,000 - 420,000; Full time

Job summary

Mama Shelter Dubai is seeking a Sales Manager – MICE to drive meetings, incentives, conferences, exhibitions, events, and group business. You will build and nurture relationships with corporate clients, agencies, DMCs, and partners, while winning new opportunities through proactive outreach and creative selling.

The role requires 3–5 years in hospitality sales with a strong MICE focus, excellent negotiation skills, and fluency with CRM systems and hotel platforms.

Qualifications

• 3–5 years in hospitality sales with a focus on MICE
• Strong track record of meeting or exceeding sales targets
• Proven ability to build and maintain relationships with corporate clients, agencies, DMCs and partners
• Excellent communication, presentation, and negotiation skills
• Experience with CRM and hotel management systems

Responsibilities

• Drive MICE and group business for Mama Shelter Dubai.
• Identify and develop partnerships with corporate clients and agencies.
• Conduct sales calls, meetings, site inspections, and industry events.
• Prepare proposals, negotiate contracts, and close opportunities.
• Monitor the sales pipeline and provide forecasts to the Director of Sales

Skills

MICE sales

Hospitality sales

Pipeline management

CRM familiarity

Negotiation

Presentation skills

Dubai market

Network building

Tools

CRM systems

Microsoft Office

Hotel systems

Job description

Founded in 2008 by Serge Trigano and his sons Jérémie and Benjamin (co-founders of Club Med), Mama Shelter is a creator of living spaces and a daily director!

These are atypical places, where everyone feels at home, places born of a blend of influences, freedoms, sensations and emotions. Each Mama tells the story of the city in which it is located, and all influences blend together. We offer our guests a joyful atmosphere and exceptional service at an affordable price.
More than just rooms and restaurants, Mama Shelter is a dynamic, a vibe: they are true urban refuges, not only aesthetically pleasing and modern but also popular, welcoming and sexy.
Whatever your role, we're all here to make the customer experience as unforgettable as possible.

Our mission: to bring little moments of happiness to people.
Our growth has enabled us to offer our teams great career paths through internal development and international mobility, and it's not a question of diplomas or years of experience.

Mama Shelter is part of Ennismore, a creative hotel group rooted in cultures and destinations, with a global portfolio of brands. Ennismore is a joint venture with Accor, founded in 2021.

Job Description

Bring your passion for sales, events, and creating unforgettable experiences to Mama Shelter Dubai! As our Sales Manager – MICE, you'll drive MICE and group business, build strong client relationships, and bring creative opportunities to the table. Ready to make some business magic happen?

THE MISSION?

• Drive MICE Business: Develop and execute sales strategies to grow meetings, incentives, conferences, exhibitions, events, and group business for Mama Shelter Dubai.
• Build Relationships: Identify and develop strong partnerships with corporate clients, event agencies, DMCs, PCOs, and key industry partners while growing existing accounts.
• Be Out There: Conduct sales calls, client meetings, site inspections, presentations, networking activities, and industry events to generate new business and showcase what Mama has to offer.
• Convert Opportunities: Manage MICE enquiries from first contact through proposal, negotiation, confirmation, and handover, ensuring a smooth journey from enquiry to event.
• Sell with Creativity: Prepare and negotiate proposals, contracts, packages, and solutions that meet client needs while supporting Mama's commercial objectives.
• Own the Numbers: Monitor your sales pipeline, revenue forecasts, conversion rates, and performance, providing regular updates and insights to the Director of Sales.
• Know Your Market: Stay on top of Dubai's MICE trends, competitors, venues, and industry developments to spot new opportunities and keep Mama ahead of the game.
• Team Mama: Work closely with Revenue, Marketing, Events, F&B, Reservations, Front Office, and Operations to ensure every MICE experience runs smoothly from start to finish.
• Keep Them Coming Back: Follow up with clients before, during, and after events to ensure satisfaction, build loyalty, and turn successful events into repeat business.
• Be MAMA: Bring the MAMA Spirit to every interaction with passion, creativity, professionalism, and a genuine love for people, business, and memorable experiences.

Qualifications

• You know MICE: You’ve got 3–5 years of hospitality sales experience, ideally with a strong focus on MICE, events, or group business, and you know the Dubai market inside out.
• You’re driven by results: Sales targets motivate you. You know how to build a pipeline, convert opportunities, and turn business into revenue.
• Relationships are your thing: You’re confident building strong connections with corporate clients, agencies, DMCs, PCOs, and industry partners and making sure they keep coming back.
• You bring the energy: Confident, creative, and comfortable being out in the market, you’re not afraid to pick up the phone, make the connection, or put Mama in the spotlight.
• You know how to sell the story: Great communication, presentation, negotiation, and relationship-building skills are part of your toolkit.
• You’re organized (even when it gets crazy): You can manage multiple leads, meetings, proposals, and deadlines without losing sight of the details. 
• You’re tech-savvy: Comfortable with CRM systems, Microsoft Office, and hotel systems, you know how to keep your pipeline and sales activity on point.
• You’re a MAMA person: Flexible, proactive, and always ready to meet clients, attend networking events, trade shows, and industry functions because great business doesn’t always happen behind a desk.

Additional Information

YOUR LITTLE EXTRAS:

• You’re reliable and consistent:When you say you’ll deliver, you always follow through.
• You’re a people person:Guests and teammates love your positive, approachable vibe.
• You build connections:You take time to know your guests, creating lasting impressions.
• You light up the room:Your energy lifts everyone around you, making work a joy.
• You’re all about the team:From supporting your colleagues to creating a family-like atmosphere, you make it happen.