Head of Marketing

AccorHotel; Dubai; On-site; AED 360,000 - 720,000; Full time

Job summary

Mama Shelter Dubai is seeking a creative, digitally savvy Head of Marketing to lead the brand's storytelling, audience growth and local impact. You’ll shape campaigns from digital to partnerships, influencer collabs, and experiential activations, becoming the heartbeat of Mama in Dubai.

Lead brand strategy, drive 360 marketing, own online presence, collaborate with Sales for room and F&B promotions, mentor the marketing team and freelancers, and stay ahead of trends to keep Mama top-of-mind.

Qualifications

• 5 years of experience in lifestyle hospitality marketing or brand management.
• Proven experience in digital marketing social media and content-led strategy.
• Excellent communication and copywriting skills (a touch of cheeky never hurts).
• Creative thinker with a data-driven mindset.
• Passion for hospitality art music culture and all things cool.
• Fluent in English; Arabic is a plus.

Responsibilities

• Own and amplify Mama Shelter Dubai's brand presence across all platforms.
• Develop and execute a 360 marketing strategy that drives awareness, footfall and revenue.
• Lead local positioning efforts that reflect both the Mama spirit and the pulse of Dubai.
• Manage and grow Mamas online presence including website content, SEO/SEM and paid ads.
• Lead content creation for social media, email marketing, influencer collabs and lifestyle storytelling.
• Drive UGC, online reviews and engagement; Mama's community is your playground.
• Build creative collaborations with local brands, artists, DJs and influencers to keep Mama top-of-mind.
• Coordinate with corporate PR & brand teams to stay on-message and on-fire.
• Align with Sales & Revenue teams to create targeted promotions and campaigns that fill rooms, restaurants and rooftops.
• Track ROI and campaign performance; analyze what's working and tweak what's not.
• Lead F&B marketing, nightlife promotions, event calendars and cross-department support.
• Inspire and mentor your marketing crew and creative freelancers.
• Be the voice of the guest; stay curious, creative and in love with the local scene.
• Stay ahead of industry trends, tech tools and what's hot in town.

Skills

Brand leadership

Digital marketing

Social media

Content strategy

Copywriting

Data-driven mindset

Hospitality marketing

Tools

SEO/SEM

Paid ads

Job description

THE MISSION

Were looking for a creative driven and digitally savvy Head of Marketing to lead the brands commercial storytelling audience growth and local impact. Youll be the heartbeat of everything that shouts Mama!from digital campaigns and influencer collaborations to partnerships content creation and in-house activations.

What Youll Be Rockin:

Brand & Strategy Leadership

• Own and amplify Mama Shelter Dubais brand presence across all platforms.

• Develop and execute a 360 marketing strategy that drives awareness footfall and revenue.

• Lead local positioning efforts that reflect both the Mama spirit and the pulse of Dubai.

Digital Social & Content Magic

• Manage and grow Mamas online presence including website content SEO/SEM and paid ads.

• Lead content creation for social media email marketing influencer collabs and lifestyle storytelling.

• Drive UGC online reviews and engagementMamas community is your playground.

Partnerships & PR

• Build creative collaborations with local brands artists DJs and influencers to keep Mama top-of-mind.

• Manage all PR relationships media outreach and storytelling that gets people talking (and tagging).

• Coordinate with corporate PR & brand teams to stay on-message and on-fire.

Marketing Meets Revenue

• Align with Sales & Revenue teams to create targeted promotions and campaigns that fill rooms restaurants and rooftops.

• Track ROI and campaign performance; analyze whats working and tweak whats not.

• Lead F&B marketing nightlife promotions event calendars and cross-department support.

Team & Culture

• Inspire and mentor your marketing crew and creative freelancers.

• Be the voice of the gueststay curious creative and in love with the local scene.

• Stay ahead of industry trends tech tools and whats hot in town.

What Mamas Looking For:

• 5 years of experience in lifestyle hospitality marketing or brand management.

• Proven experience in digital marketing social media and content-led strategy.

• Excellent communication and copywriting skills (a touch of cheeky never hurts).

• Creative thinker with a data-driven mindset.

• Passion for hospitality art music culture and all things cool.

• Fluent in English; Arabic is a plus.

Qualifications :

• Youre the voice of the brand:
  You dont just run campaignsyou live and breathe the brand. Every post promo and partnership reflects your deep understanding of what makes Mama... Mama.

  You hit targets with flair:
  KPIs You know them. Crush them. But you do it with stylemixing creativity with smart strategy to make the numbers dance.

  You build buzz-worthy relationships:
  Whether its the media influencers artists or local legendsyou connect with the right people and turn collaborations into headlines.

  You create moments people remember:
  From rooftop parties to viral posts you know how to make noise in all the right ways. You bring energy excitement and authenticity to everything you touch.

  Youre a data whisperer:
  Behind the bold ideas is a brain that knows how to read the numbers. You track analyze and tweak until every campaign performs like a hit record.

  You lead with vision:
  You inspire your team push boundaries and keep your finger on the pulse. Trends dont surprise youyou set them.

  You speak the language of cool:
  Copy visuals storiesyour content doesnt just sell it connects. You make the brand feel personal playful and real.

YOUR LITTLE EXTRAS:

• You always follow through: When you commit you deliver. Every time.
• Team player (and solo star): Whether youre working with the squad or flying solo you nail it.
• Your vibe is positive & approachable: Youve got that energy that lifts the room for both your colleagues and guests.
• You know your people: You take the time to get to know your teammates and our guests. Relationships matter.
• Youve got everyones back: Were all in this together one big family making magic happen.

Remote Work:

No

Employment Type:

Full-time