Sales Executive - Befit, Abu Dhabi

Al Khayyat Investments (AKI); Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

Befit is seeking a Sales Executive to join our premium fitness team in Abu Dhabi. You will work with high-value clients across homes, private gyms, and hospitality to design and close premium solutions.

Build lasting relationships, hit targets, and upsell accessories while staying ahead of fitness trends. If you thrive in a luxe brand environment and enjoy consultative selling, apply to Befit.

Qualifications

• 2–5 years of sales experience in premium/luxury sectors.
• Experience handling high-value sales and premium customers.
• Strong consultative selling, negotiation, and relationship-building skills.
• Confident and polished communication style.
• Target-driven with a strong commercial mindset.
• Excellent follow-up and customer relationship management skills.
• Passion for fitness, wellness, lifestyle, or premium brands is an advantage.

Responsibilities

• Engage with walk-in customers, leads, referrals, and existing clients to identify sales opportunities.
• Understand customer requirements, fitness goals, space, and budget to recommend the right equipment and solutions.
• Present and demonstrate premium fitness equipment and communicate product features and benefits effectively.
• Manage the full sales cycle from enquiry and consultation through quotation, negotiation, and closing.
• Build and maintain strong relationships with premium and high-value customers.
• Proactively follow up on leads and maintain a healthy sales pipeline.
• Achieve and exceed individual sales targets and KPIs.
• Identify opportunities for upselling and cross-selling across equipment, accessories, apparel, and other Befit products.
• Maintain excellent showroom standards and deliver a premium customer experience.

Skills

Sales experience

Premium customers

Consultative selling

Negotiation skills

Relationship building

CRM skills

Fitness passion

Job description

Befit is a premium fitness solutions business representing some of the world's leading fitness equipment brands, including Life Fitness, Hammer Strength, Concept2, Brunswick, and Basi Systems.

We are looking for a Sales Executive to join our team and be part of an exciting, fast-growing premium fitness business.

This is not a traditional retail sales role. You will work with customers looking for high-end fitness solutions for their homes, private gyms, residential projects, commercial facilities, hospitality, and corporate environments.

What You'll Do

• Engage with walk-in customers, leads, referrals, and existing clients to identify sales opportunities.
• Understand customer requirements, fitness goals, space, and budget to recommend the right equipment and solutions.
• Present and demonstrate premium fitness equipment and communicate product features and benefits effectively.
• Manage the full sales cycle from enquiry and consultation through quotation, negotiation, and closing.
• Build and maintain strong relationships with premium and high-value customers.
• Proactively follow up on leads and maintain a healthy sales pipeline.
• Achieve and exceed individual sales targets and KPIs.
• Identify opportunities for upselling and cross-selling across equipment, accessories, apparel, and other Befit products.
• Maintain excellent showroom standards and deliver a premium customer experience.
• Stay updated on product knowledge, fitness trends, competitor activity, and market developments.

What We're Looking For

• 2-5 years of sales experience, preferably in premium/luxury retail, fitness, sports, automotive, furniture, interior solutions, hospitality, or other high-value products.
• Experience handling high-value sales and premium customers is highly preferred.
• Strong consultative selling, negotiation, and relationship-building skills.
• Confident and polished communication style.
• Target-driven with a strong commercial mindset.
• Excellent follow-up and customer relationship management skills.
• Passion for fitness, wellness, lifestyle, or premium brands is an advantage.
• A proactive, energetic, and customer-focused personality.