Sales Executive – AWP IQ/0276

Confidential Company; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Confidential Company seeks an experienced field sales professional to grow its Aerial Work Platforms rental business across the UAE. You will identify and acquire new customers, develop existing accounts, and generate profitable rental revenue from daily to monthly terms.

The role targets MEP, facility management, fit-out, and industrial sectors with a strong emphasis on negotiation and relationship building.

Qualifications

• Minimum 3 years of sales experience in the UAE.
• Experience in AWP, MEWP, access equipment, equipment rental, construction equipment rental is preferred.
• Candidates from related industries (MEP, facility management, fit-out, industrial equipment, or technical sales) may be considered.

Responsibilities

• Identify, approach and acquire new customers for AWP rentals across the UAE.
• Develop opportunities with contractors, facility management, fit-out, malls, hotels, and industrial facilities.
• Promote AWP equipment for indoor/outdoor use (electric/diesel scissor lifts and booms).
• Generate enquiries and convert into rental orders.
• Schedule regular customer visits and negotiations; close sales within pricing guidelines.

Skills

Strong communication

Negotiation

CRM experience

Lead generation

Excel proficiency

Education

Business/Marketing/Sales degree

Tools

Microsoft Excel

Job description

Job Purpose

To develop and grow Aerial Work Platforms AWP rental business by acquiring new customers developing existing accounts and generating profitable rental revenue across the UAE The candidate should focus on identifying opportunities for daily weekly and monthly equipment rentals across construction MEP facility management fit-out warehousing malls hotels events and other relevant industries

Key Responsibilities

• Identify approach and acquire new customers for AWP equipment rentals across the UAE
• Develop business opportunities with MEP contractors facility management companies interior fit-out contractors construction companies warehouses malls hotels event companies and industrial facilities
• Promote AWP equipment suitable for indoor and outdoor applications including electric scissor lifts electric boom lifts diesel scissor lifts and boom lifts
• Generate enquiries and convert them into confirmed rental orders
• Focus on daily weekly and monthly rentals to improve equipment utilisation and revenue
• Conduct regular customer visits site visits and meetings to understand equipment requirements and identify new opportunities
• Prepare and follow up on quotations negotiate commercial terms within approved pricing guidelines and close sales
• Develop and maintain strong relationships with customers contractors procurement teams project managers and facility managers
• Maintain an updated database of prospects customer contacts sales enquiries quotations follow-ups and confirmed business
• Coordinate with the operations team to confirm equipment availability delivery schedules and customer requirements
• Monitor competitor activities market rental rates and new business opportunities
• Achieve assigned monthly sales revenue customer acquisition and equipment utilisation targets
• Follow up on outstanding quotations and work towards converting inactive prospects into customers
• Submit regular sales pipeline updates customer visit reports and sales performance reports to management
• Support timely payment follow-ups in coordination with the accounts and credit control teams

Educational Qualifications

Graduate in Business Administration Marketing Sales or a related field is preferred Candidates with relevant industry experience and a strong sales track record may also be considered

Experience and Eligibility Criteria

Minimum 3 years of sales experience in the UAE is mandatory.Experience in AWP, MEWP, access equipment, equipment rental, construction equipment rental, or machinery rental is preferred.Candidates from related industries such as MEP, facility management, construction, interior fit-out, industrial equipment, material handling, or technical equipment sales may also be considered.Preferred age range: 22–45 years.Experience in B2B sales, corporate customer acquisition, and business development is essential.A valid UAE driving licence is preferred.Candidates should be willing to travel for customer visits and business development activities across the UAE.

Preferred Skills and Competencies

• Strong communication, negotiation, and customer relationship management skills
• Proven ability to generate new leads and acquire customers independently
• Good understanding of the UAE B2B sales environment
• Ability to identify potential industries, projects, and customers for AWP rentals
• Strong follow-up, presentation, and commercial negotiation skills
• Target-oriented approach with a focus on revenue growth and profitability
• Basic knowledge of Microsoft Excel, email communication, and sales reporting
• Ability to work independently and coordinate effectively with internal teams

Key Performance Indicators (KPIs)

• Performance will be measured against the following:Monthly rental revenue generated
• Number of new customers acquired
• Number of qualified leads and customer visits
• Conversion rate of enquiries and quotations into confirmed orders
• Equipment utilisation generated through new business
• Growth in daily and weekly rental business
• Profitability and adherence to approved rental rates
• Quality of sales pipeline reporting and customer follow-up
• Timely coordination on customer payments and credit control

Candidate Profile

The ideal candidate will be a proactive, field-oriented sales professional who can independently identify opportunities, develop customer relationships, and generate new business for AWP rental division. Candidates with direct AWP rental experience are preferred, but strong B2B sales professionals from related industries will also be considered if they have a minimum of three years of UAE sales experience.

Recruitment Priority

Candidates with an existing network among MEP contractors, facility management companies, fit-out contractors, malls, hotels, warehouses, and construction companies in the UAE will be given preference.