Sales Engineer

Socomec Sas; Dubai; On-site; AED 180,000 - 260,000; Full time

Job summary

Socomec Sas is seeking a Micro UPS Sales Engineer to drive growth and market expansion across the Middle East and Africa. You will identify, recruit and develop channel partners and distributors, and serve as the regional reference expert offering technical and commercial support.

The role requires strong technical sales experience in UPS and power protection, English and French languages, and willingness to travel up to 25% across MEA.

Qualifications

• Bachelor's degree in electrical/electronics engineering or related technical field.
• 5–10 years of technical sales experience in UPS or critical power.
• Strong knowledge of UPS technologies, power backup systems and battery tech.

Responsibilities

• Develop and implement a regional sales strategy to grow Micro UPS business across the MEA.
• Identify and penetrate new markets, verticals and high-growth segments for Micro UPS applications.
• Achieve and exceed assigned sales targets, revenue objectives and market share goals.
• Build a strong sales pipeline through proactive business development and market engagement.
• Develop, recruit, and manage distributors, value-added resellers, channel partners and system integrators across MEA.
• Provide commercial and technical support to channel partners to ensure effective market coverage.
• Conduct regular training to strengthen product knowledge and solution positioning.
• Monitor market trends and feed back on technologies in UPS and power protection.
• Conduct regular customer visits to develop opportunities and strengthen relationships.

Skills

Technical sales

Channel development

Market expansion

Distributors management

Education

Bachelor's degree in electrical/electronics engineering

Job description

The Micro UPS Sales Engineer will be accountable for driving the growth and market expansion of Micro UPS solutions throughout the Middle East and Africa region. This position demands both technical proficiency and strategic sales skills, with a particular focus on identifying, recruiting, and developing new channel partners and distributors. The successful candidate will serve as the regional reference expert, offering in-depth technical and commercial support to both existing and prospective partners. This individual will proactively guide partners through the latest Micro UPS solution by ensuring partners are fully equipped with up-to-date market knowledge and technical expertise. The candidate will drive effective market penetration, foster lasting relationships and support sustained business growth throughout the Middle East and Africa region.

Key Responsibilities

• Develop and implement a regional sales strategy to grow Micro UPS business across the Middle East and Africa.
• Identify and penetrate new markets, verticals, and high-growth segments for Micro UPS applications.
• Achieve and exceed assigned sales targets, revenue objectives and market share goals.
• Build a strong sales pipeline through proactive business development and market engagement.
• Develop, recruit, and manage distributors, value-added resellers, channel partner and system integrators across the ME & Africa regions.
• Provide commercial and technical support to channel partners to ensure effective market coverage.
• Conduct regular training to strengthen product knowledge and solution positioning.
• Monitor market trends and technological developments within the UPS and power protection industry and provide frequent feedback
• Conduct regular customer visits across the Middle East and Africa to develop new opportunities and strengthen relationships.

Qualifications

• Bachelor’s degree in electrical engineering, Electronics Engineering, or related technical field.
• 5 to 10 years of experience in technical sales within the UPS specifically Single Phase, power electronics, or critical power industry.
• Strong knowledge of UPS technologies, power backup systems, battery technologies, and power protection solutions.
• Proven experience managing regional sales territories and distributor networks.
• Mandatory experience in the IT channel ecosystem for Single Phase UPS

Languages

• English – Mandatory
• French – Mandatory
• Arabic – Strong advantage

Key Competencies

• Strong technical and commercial sales capability.
• Experience managing complex sales cycles and regional markets.
• Excellent presentation, negotiation, and communication skills.
• Ability to work independently in a multicultural and multi-country environment.
• Strong strategic thinking and market development skills.
• High level of self-motivation and result-driven mindset.
• Willingness to travel frequently across Middle East and Africa (25%).
• Experience working for UPS manufacturers, power solution providers, or electrical equipment vendors is a must.

#LI-UAD