Sales Director

Kodeit Global; Dubai; On-site; AED 450,000 - 750,000; Full time

Job summary

Panworld Group is seeking a Sales Director to own the commercial go-to-market strategy and revenue growth across Panworld Education and Kodeit Global offerings in the UAE. You will build the sales function from the ground up, drive multi-product cross-sell, and deepen relationships with American-curriculum schools.

The role emphasizes senior leadership, strategic execution, and rigorous revenue growth across a multi-product portfolio. Based in the UAE with travel across Emirates required.

Qualifications

• 10+ years in sales with leadership of a sales function.
• Proven ability to build and scale teams from scratch.
• Experience in education or EdTech is advantageous.
• Strong commercial acumen and hands-on leadership.

Responsibilities

• Define and execute the overarching sales strategy for the combined Panworld Group portfolio.
• Drive end-to-end revenue growth and market share in UAE school networks, prioritising American curriculum schools.
• Build and lead a high-performing UAE sales team with clear KPIs and coaching.
• Manage partnerships with school networks, education consultants and curriculum bodies.
• Collaborate with Marketing, Product Academic teams and Finance to ensure forecasting and contract readiness.

Skills

Sales Leadership

Enterprise Sales

B2B Sales

Negotiation

Job description

The Sales Director will own the commercial leadership go-to-market strategy and revenue growth for the Panworld Group s combined portfolio of education offerings spanning Panworld Education s academic solutions and Kodeit Global s technology STEM learning products The individual will build and scale the sales function from the ground up growing Panworld Group s presence across the UAE with a particular focus on deepening the Group s network within American curriculum schools to capture greater market share This role is fundamentally about sales leadership and team-building capability While experience in the education or EdTech industry is a strong advantage it is not a mandatory requirement what matters most is a proven ability to build lead and scale a high-performing sales organization and to drive disciplined revenue growth across a multi-product portfolio

Key Responsibilities

1 Strategic Leadership

Define and execute the overarching sales strategy for the combined Panworld Group portfolio aligned to company growth targets and market positioning. Develop a unified go-to-market approach that cross-sells and bundles Panworld Education and Kodeit Global offerings to maximize account value. Build a dedicated market share strategy for the UAE school network with priority focus on American curriculum schools while identifying expansion potential into adjacent curriculum segments. Partner with senior leadership on pricing strategy, portfolio prioritization and market positioning. Represent Panworld Group at industry events, education forums, and school leadership networks to build brand equity and thought leadership.

2 Revenue Growth Business Development

Own the end-to-end revenue target, topline and portfolio mix across both business units. Drive aggressive growth of Panworld Group's UAE school network to increase market share against competing providers. Build and manage a robust sales pipeline of school partnerships from lead generation through contract closure and renewal. Lead negotiations with school owners, principals, procurement committees and group education leadership for multi-year and multi-product agreements. Drive account penetration strategies to expand Panworld Group's footprint within existing school group relationships. Establish and manage strategic partnerships with school networks, education consultants and curriculum bodies to create sustained referral and access channels.

3 Team Leadership Capability Building

Build the sales function from the ground up recruit structure and lead a high-performing sales team across the UAE. Set clear KPIs, sales targets and performance management frameworks to drive accountability and consistent execution. Coach and develop the team s sales capability consultative selling, negotiation and pipeline discipline including team members newer to the education sector. Foster a high-accountability collaborative sales culture across the combined Panworld Kodeit sales function. Establish scalable sales processes, playbooks and onboarding frameworks that support the team s continued growth.

4 Market Intelligence Relationship Management

Maintain deep knowledge of the UAE private K-12 education landscape, regulatory bodies KHDA, ADEK, MOE, curriculum trends, school group ownership structures and competitor offerings. Build and sustain senior-level relationships with key school groups owners and decision-makers across the UAE. Track competitor activity and market share within the UAE school segment using insight to sharpen targeting and win strategy. Monitor market trends, curriculum shifts, EdTech adoption, school expansion plans to proactively shape the sales strategy.

5 Cross-Functional Collaboration

Work closely with Marketing to align demand-generation campaigns with sales priorities. Partner with Product Academic teams across Panworld Education and Kodeit Global to ensure offerings are aligned to market needs and school feedback. Collaborate with Finance and Operations on forecasting, contract structuring and delivery readiness. Provide regular reporting and forecasting to the CEO Board on pipeline health, revenue performance and market opportunities.

Requirements

10+ years in sales, with 4–5+ years leading a sales function at Sales Director / Head of Sales level. Proven track record of building a sales team from scratch or through a major growth phase. Demonstrated success scaling revenue and market presence. Strong commercial acumen and hands‑on leadership style. Experience in the education sector (school partnerships, EdTech, curriculum providers, learning solutions) is a strong advantage, but candidates from other B2B/enterprise sales backgrounds with a strong record of scaling teams and revenue are equally encouraged to apply. Existing relationships with UAE private schools (especially American curriculum) (preferred). Familiarity with the UAE education regulatory landscape (KHDA, ADEK) (preferred). Arabic language skills (preferred).

Based in the UAE, with willingness to travel across the Emirates