Sales Consultant

Gargash Prime Auto; Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

Gargash Prime Auto is seeking a Sales Consultant to drive vehicle sales through mall pop-ups, brand activations, events, and digital platforms while the showroom is closed. The role emphasizes proactive outreach beyond showroom traffic and seamless transition to showroom selling when reopen.

The ideal candidate has 2–4 years in automotive or retail sales, strong product knowledge, and excellent negotiation and relationship skills, with a comfort level in online inquiries and virtual

Qualifications

• Bachelor's degree in Business, Marketing, Sales or related field.
• 2–4 years of experience in automotive or related sales roles.
• Experience in non-traditional or outbound channels is highly preferred.
• Strong proactive selling, negotiation and communication skills.
• Comfort with digital sales and online channels.

Responsibilities

• Proactively engage customers at mall pop-ups, events, and online channels.
• Present and demonstrate vehicles in non-traditional settings.
• Coordinate virtual presentations, test drives, and delivery logistics.
• Transition to in-showroom sales when the showroom opens and maintain records.
• Meet and exceed sales targets across all channels.

Skills

Proactive selling

Non-showroom sales

Digital sales

Customer engagement

Negotiation

Lead generation

Relationship management

Education

Bachelor's degree in Business

Diploma in Marketing

Job description

The Sales Consultant is responsible for generating and closing automotive sales across a range of channels, including mall pop-ups, brand activations, events, and online/digital platforms, during the period the showroom is not operational. The role calls for an innovative, self-driven approach to identifying and engaging prospective customers beyond traditional showroom walk-ins — proactively presenting, demonstrating, and selling vehicles in non-showroom environments. Once the showroom reopens, the Sales Consultant will transition to a blended role, combining proactive, non-showroom selling capability with traditional in-showroom sales.

KEY DUTIES & RESPONSIBILITIES

Proactive & Non-Showroom Sales

• Proactively seek out and engage prospective customers at mall pop-ups, brand activations, and events, rather than relying on showroom walk-in traffic.
• Present, demonstrate, and sell vehicles in non-traditional settings, adapting sales techniques to engage customers who may not have planned to shop for a car.
• Identify and develop innovative approaches to lead generation and customer outreach in the absence of a physical showroom.
• Drive vehicle sales through the company website and other digital channels, responding promptly to online inquiries and leads.
• Coordinate virtual vehicle presentations, test drive scheduling, and delivery logistics for customers engaging primarily online.

Customer Engagement & Relationship Management

• Build rapport and trust with prospective customers, providing expert product knowledge on vehicle features, financing, and after-sales services.
• Understand customer needs and match them with suitable vehicle options, following up consistently to convert interest into sales.
• Maintain long-term relationships with customers to encourage repeat business and referrals.

Showroom Transition & Operations

• Transition to in-showroom sales operations once the showroom reopens, applying the same proactive, customer-focused approach to walk-in and appointment-based customers.
• Maintain showroom presentation standards and process sales documentation, contracts, and handovers in line with company and manufacturer standards.
• Maintain accurate records of leads, customer interactions, and sales pipeline activity across all channels.
• Achieve individual sales targets and KPIs across pop-up, digital, and showroom channels.
• Provide regular updates to management on market response, customer feedback, and pop-up or event performance.
• Uphold company values throughout business practices and utilize sound judgment in decision making.
• Any other additional duties as may be required by management based on needs of the business.

Educational Qualifications

• Bachelor's degree or Diploma in Business, Marketing, Sales, or a related field.

Work Experience

• 2–4 years of experience in automotive sales, retail sales, or a related customer-facing sales role.
• Experience in non-traditional or outbound sales channels (e.g. mall activations, events, pop-up retail, or online sales) is highly preferred.

Skills & Personal Attributes

• Highly proactive and self-driven, comfortable generating leads and sales without relying on walk-in customers.
• Innovative and adaptable, with the ability to sell effectively in non-traditional environments such as malls, events, and online platforms.
• Strong product knowledge and presentation skills, able to engage and convert customers who were not actively seeking to purchase a vehicle.
• Digital literacy and comfort using online sales tools, social media, and digital communication channels.
• Excellent negotiation, communication, and interpersonal skills, with strong closing ability.
• Resilient and comfortable operating in a changing, less structured environment, with the flexibility to move between non-showroom and showroom sales models.