Roaming & eSIM Growth Director

etisalat UAE

Dubai

On-site

AED 900,000 - 1,300,000

Full time

5 days ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

etisalat UAE is seeking a senior leader to drive the Roaming business, overseeing revenue growth, profitability, and strategic positioning. You will lead the development and execution of innovative roaming products and services with a strong emphasis on eSIM and travel eSIM experiences, digital enablement, and a seamless customer journey across global connectivity.

You will shape pricing, partnerships, and lifecycle management to differentiate our roaming offerings, while guiding

Qualifications

Bachelor’s degree in Marketing/Management or Telecom.
12-14 years of work experience in Telecom.

Responsibilities

Lead the Roaming business and P&L, driving sustainable revenue growth, profitability, and customer adoption.
Define and execute the overall roaming strategy and roadmap, aligned with company objectives, customer needs, market trends, and travel seasons.
Drive the end-to-end eSIM roaming experience, covering discovery, eligibility, purchase, installation, activation, onboarding, usage, recharge/top-up, and post-purchase support.
Develop and enhance travel eSIM propositions, including country, regional, and global propositions, ensuring a simple and competitive digital customer experience.
Drive innovation across roaming propositions, including Roam Like Home, daily and monthly roaming packs, country-specific offers, multi-country propositions, data passes, and digital roaming solutions.
Ensure a seamless digital-first roaming journey across the e& app and other digital channels, reducing customer effort and improving conversion, activation, usage, and NPS.
Identify and resolve key roaming customer pain points, including network selection, activation, connectivity, allowance consumption, throttling, notifications, billing, and customer support.
Lead roaming product lifecycle management, from concept and business case through development, launch, performance optimization, enhancement, and eventual retirement.
Develop and manage roaming pricing, promotions, and monetization strategies, balancing competitiveness, customer value, revenue growth, and profitability.
Work closely with Wholesale team to optimize commercial agreements, preferred network steering, coverage, quality, and roaming costs.
Collaborate with Technology, IT, Digital, CX, and Network teams to ensure reliable roaming and eSIM technical integration, provisioning, activation, and service performance.
Drive automation and personalization of the roaming experience using customer behavior, travel patterns, analytics, and real-time triggers to improve adoption and monetization.
Develop strategies to increase roaming penetration among silent roamers and low-usage customers, converting more travelers into active roaming users.
Drive proactive customer communications across the travel journey, including pre-travel awareness, arrival notifications, usage alerts, allowance notifications, expiry reminders, and relevant upsell opportunities.
Monitor roaming performance, customer behavior, market trends, competitor propositions, emerging technologies, and developments in eSIM and next-generation roaming services.
Establish and monitor key roaming KPIs covering revenue, profitability, penetration, attach rate, conversion, active roamers, eSIM adoption, customer experience, NPS, and digital journey performance.
Present business cases, strategic initiatives, investment requirements, and product recommendations to senior and C-level management.
Manage and develop a high-performing roaming team, ensuring strong ownership, accountability, innovation, capability development, and succession planning.