Director Product Marketing - Roaming

etisalat UAE; Dubai; On-site; AED 600,000 - 900,000; Full time

Job summary

etisalat UAE is seeking a senior Roaming Leader to steer the roaming business, profitability, and strategic positioning. You will drive product innovation, pricing, partnerships, and lifecycle management for eSIM and travel eSIM experiences, ensuring a seamless digital journey across channels.

You will collaborate across Commercial, Wholesale, Technology, Digital, CX, Finance, and other teams to optimize products and deliver superior customer experiences.

Qualifications

• Bachelor’s Degree in Marketing/Management or Telecom.
• 12-14 years of work experience in Telecom.

Responsibilities

• Lead the Roaming business and P&L, driving sustainable revenue growth, profitability, and customer adoption.
• Define and execute the overall roaming strategy and roadmap, aligned with company objectives, customer needs, market trends, and travel seasons.
• Drive the end-to-end eSIM roaming experience, covering discovery, eligibility, purchase, installation, activation, onboarding, usage, and support.
• Develop and manage roaming pricing, promotions, and monetization strategies for competitive offerings.

Skills

Leadership

Strategic planning

P&L management

Roaming/eSIM domain

Cross-functional collaboration

Analytics

Education

Bachelor’s Degree in Marketing/Management or Telecom

Job description

Job Description:

Job Description

The role leads the revenue growth, profitability, and strategic positioning of the Roaming business. It drives the development and execution of innovative roaming products and services, with a strong focus on eSIM and travel eSIM experiences, digital enablement, seamless customer journeys, and global connectivity.

The role drives product innovation, pricing, partnerships, and lifecycle management to deliver differentiated customer experiences, strengthen e&’s competitive position, and maximize roaming revenues and profitability. It also leads cross-functional collaboration across Commercial, Wholesale, Technology, Digital, CX, Finance, and other stakeholders to ensure seamless service delivery and superior customer experience.

Responsibilities

• Lead the Roaming business and P&L, driving sustainable revenue growth, profitability, and customer adoption.
• Define and execute the overall roaming strategy and roadmap, aligned with company objectives, customer needs, market trends, and travel seasons.
• Drive the end-to-end eSIM roaming experience, covering customer discovery, eligibility, purchase, installation, activation, onboarding, usage, recharge/top-up, and post-purchase support.
• Develop and enhance travel eSIM propositions, including country, regional, and global propositions, ensuring a simple and competitive digital customer experience.
• Drive innovation across roaming propositions, including Roam Like Home, daily and monthly roaming packs, country-specific offers, multi-country propositions, data passes, and digital roaming solutions.
• Ensure a seamless digital-first roaming journey across the e& app and other digital channels, reducing customer effort and improving conversion, activation, usage, and NPS.
• Identify and resolve key roaming customer pain points, including network selection, activation, connectivity, allowance consumption, throttling, notifications, billing, and customer support.
• Lead roaming product lifecycle management, from concept and business case through development, launch, performance optimization, enhancement, and eventual retirement.
• Develop and manage roaming pricing, promotions, and monetization strategies, balancing competitiveness, customer value, revenue growth, and profitability.
• Work closely with Wholesale team to optimize commercial agreements, preferred network steering, coverage, quality, and roaming costs.
• Collaborate with Technology, IT, Digital, CX, and Network teams to ensure reliable roaming and eSIM technical integration, provisioning, activation, and service performance.
• Drive automation and personalization of the roaming experience using customer behavior, travel patterns, analytics, and real-time triggers to improve adoption and monetization.
• Develop strategies to increase roaming penetration among silent roamers and low-usage customers, converting more travelers into active roaming users.
• Drive proactive customer communications across the travel journey, including pre-travel awareness, arrival notifications, usage alerts, allowance notifications, expiry reminders, and relevant upsell opportunities.
• Monitor roaming performance, customer behavior, market trends, competitor propositions, emerging technologies, and developments in eSIM and next-generation roaming services.
• Establish and monitor key roaming KPIs covering revenue, profitability, penetration, attach rate, conversion, active roamers, eSIM adoption, customer experience, NPS, and digital journey performance.
• Present business cases, strategic initiatives, investment requirements, and product recommendations to senior and C-level management.
• Manage and develop a high-performing roaming team, ensuring strong ownership, accountability, innovation, capability development, and succession planning.

Qualifications

• Bachelor’s Degree in Marketing/ Management or Telecom
• 12-14 years of work experience in Telecom

Requirements: