Regional Measurement Partner, Privacy & Impact

TikTok; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

TikTok is seeking a Regional Measurement Specialist for METAP to drive cross-market measurement initiatives and scale COE programs across branding and performance. You will partner with regional teams across Measurement, Sales, Product, and Analytics to tackle priority challenges and deliver insights that improve advertiser outcomes.

Join a team focused on privacy, data protection, and scalable measurement solutions at global scale, bridging regional priorities with COE strategy and market

Qualifications

• Proven experience in digital advertising, marketing analytics, advertising measurement, data analytics, market research, consulting, or a related field.
• Strong analytical and problem-solving skills, with the ability to structure ambiguous problems, interpret complex datasets, and translate findings into actionable recommendations.
• Experience working with advertising effectiveness or marketing measurement, including exposure to branding and/or performance measurement use cases.
• Demonstrated ability to independently drive projects or workstreams and influence cross-functional stakeholders in a matrixed environment.
• Strong project and program management skills, with the ability to prioritize multiple initiatives, manage dependencies, and consistently deliver high-quality work.
• Strong communication and storytelling skills, with the ability to simplify analytical or technical concepts for both technical and non-technical audiences.
• Demonstrated ability to work collaboratively across teams, markets, and functions and build effective relationships without direct reporting authority.

Responsibilities

• Partner with regional and market Measurement, Sales, Product, and Analytics teams to identify and address priority measurement challenges across METAP.
• Lead the regional activation and scaling of selected COE programs across branding and performance measurement, including pilots, product validation, learning agendas, and go-to-market enablement.
• Serve as a regional specialist on full-funnel advertising measurement, helping teams apply appropriate measurement approaches to understand and improve advertiser outcomes.
• Develop and support sophisticated custom insights, cross-market analyses, effectiveness studies, and measurement frameworks that address recurring advertiser and business questions.
• Partner with Analytics and specialist teams on meta-analyses, experimental design, measurement validation, and other advanced analytical initiatives, translating findings into clear business recommendations.
• Support the design and testing of measurement approaches for new products, features, optimization strategies, or advertiser use cases.
• Develop and maintain scalable tools, dashboards, reporting frameworks, and measurement resources that improve visibility, consistency, and efficiency across the region.
• Translate complex analytical findings into clear narratives, best practices, case studies, playbooks, and recommendations for Measurement, Sales, and other cross-functional stakeholders.
• Drive adoption of priority measurement solutions and programs by equipping market teams with relevant insights, guidance, tools, and enablement.
• Identify common needs and learnings across METAP markets and determine where regional approaches can be standardized, replicated, or scaled.
• Gather structured feedback from market teams, advertisers, agencies, and partners to inform COE priorities, measurement product development, and go-to-market strategy.
• Stay current on developments in advertising measurement, experimentation, analytics, privacy, automation, and emerging technologies, and identify opportunities to strengthen TikTok's measurement capabilities.

Skills

Digital advertising

Marketing analytics

Advertising measurement

Data analytics

Market research

Consulting

Strong communication

Cross-functional collaboration

Tools

SQL

Hive

Python

R

Excel

Tableau

Power BI

Job description

TikTok is seeking a Regional Measurement Specialist for METAP to drive cross-market measurement initiatives and scale COE programs across branding and performance. You will partner with regional teams across Measurement, Sales, Product, and Analytics to tackle priority challenges and deliver insights that improve advertiser outcomes.

Join a team focused on privacy, data protection, and scalable measurement solutions at global scale, bridging regional priorities with COE strategy and market