Data Analytics Manager, METAP - GBS

TikTok; Dubai; Hybrid; AED 180,000 - 330,000; Full time

Job summary

TikTok is seeking a Data Analyst for its METAP team to turn data into actionable insights that shape business decisions. You’ll own data infrastructure, define metrics, and deliver automated reporting that informs cross‑functional strategies across the METAP region.

You’ll partner with product and sales teams to uncover drivers and opportunities, building AI‑assisted workflows to enhance throughput and enable proactive decision making.

Qualifications

• 3+ years of data analytics, business intelligence, or related analytical roles.
• Strong analytical and problem‑solving skills to define metrics and drive decisions.
• Proficiency in SQL and experience with large‑scale datasets, reporting pipelines, and metric governance.
• Experience in recurring business reporting and operating reviews with clear ownership.

Responsibilities

• Own METAP data infrastructure, metric definitions, and a single source of truth for operating numbers.
• Deliver recurring performance reporting with stable cadence and clear ownership.
• Attribute revenue and KPI movements; run deep‑dive analysis on drivers, risks, and exceptions.
• Build and scale automation and AI‑assisted workflows for reporting, tracking, and routine analysis.
• Support product tracking, key‑account tracking, and related operating views as needed.
• Partner with other GBS teams to introduce product, customer, and new analytical lenses into existing operating reviews.
• Provide daily support to the business and keep METAP coverage aligned on the same definitions and numbers.

Skills

Data analytics

SQL

Python

BI tools

Automation workflows

AI tools

Tools

Python

BI tools

Workflow automation tools

AI tools

SQL

Job description

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results. Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last. You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners. As our METAP business continues to grow, we’re expanding our team and looking for a Data Analyst to help turn data into actionable insights that shape business decisions. This is an individual contributor position where you’ll combine hands‑on analysis with reliable reporting and strong data foundations to deepen our understanding of business performance. Working closely with business teams, you’ll identify the drivers behind KPI movements, uncover emerging risks and opportunities, and deliver actionable recommendations to support pod‑level decision‑making. You’ll also help build automation and AI‑assisted workflows, creating more capacity for proactive analysis and forward‑looking insights. This is an opportunity to influence how the business measures performance, understands its customers and products, and identifies opportunities for growth.

Roles & Responsibilities

• Own METAP data infrastructure, metric definitions, and a single source of truth for operating numbers
• Deliver recurring performance reporting (daily / weekly / monthly / MBR) with stable cadence and clear ownership
• Attribute revenue and KPI movements; run deep-dive analysis on drivers, risks, and exceptions
• Build and scale automation and AI‑assisted workflows for reporting, tracking, and routine analysis
• Support product tracking, key‑account tracking, and related operating views as needed
• Partner with other GBS teams to introduce product, customer, and new analytical lenses into existing operating reviews
• Provide daily support to the business and keep METAP coverage aligned on the same definitions and numbers

Qualifications

Minimum Qualifications:

• 3+ years of experience in data analytics, business intelligence, or related analytical roles, preferably supporting business operations, performance management, or commercial teams.
• Strong analytical and problem‑solving skills, with the ability to define metrics, identify KPI drivers, diagnose performance movements, and translate data into actionable business recommendations.
• Proficiency in SQL and strong experience working with large‑scale datasets, reporting pipelines, and metric governance to maintain a reliable single source of truth.
• Experience in recurring business reporting and operating reviews, with the ability to deliver accurate daily, weekly, monthly, and executive‑level reporting with clear ownership and stable cadence.

Preferred Qualification(s):

• Experience in the digital advertising industry, internet/tech companies, or other data‑intensive business environments, with familiarity in revenue, customer, and product performance analysis.
• Experience using Python, BI tools, or workflow automation tools to improve reporting efficiency, automate routine analysis, and scale data operations.
• Proven ability to leverage AI tools for reporting enhancement, deeper analysis, insight generation, and productivity improvement in day‑to‑day analytical work.
• Experience supporting business teams at the pod, market, or regional level, with the ability to provide proactive recommendations on risks, opportunities, and growth drivers.
• Experience working on complex cross‑functional projects involving analytics, business operations, and stakeholder alignment

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.