Measurement Partner, Centre of Excellence, Industry Programs & Solutions - METAP - Global Monetization Product and Technology

TikTok; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

TikTok is seeking a Regional Measurement Specialist for METAP to drive cross-market measurement initiatives and scale COE programs across branding and performance. You will partner with regional teams across Measurement, Sales, Product, and Analytics to tackle priority challenges and deliver insights that improve advertiser outcomes.

Join a team focused on privacy, data protection, and scalable measurement solutions at global scale, bridging regional priorities with COE strategy and market

Qualifications

• Proven experience in digital advertising, marketing analytics, advertising measurement, data analytics, market research, consulting, or a related field.
• Strong analytical and problem-solving skills, with the ability to structure ambiguous problems, interpret complex datasets, and translate findings into actionable recommendations.
• Experience working with advertising effectiveness or marketing measurement, including exposure to branding and/or performance measurement use cases.
• Demonstrated ability to independently drive projects or workstreams and influence cross-functional stakeholders in a matrixed environment.
• Strong project and program management skills, with the ability to prioritize multiple initiatives, manage dependencies, and consistently deliver high-quality work.
• Strong communication and storytelling skills, with the ability to simplify analytical or technical concepts for both technical and non-technical audiences.
• Demonstrated ability to work collaboratively across teams, markets, and functions and build effective relationships without direct reporting authority.

Responsibilities

• Partner with regional and market Measurement, Sales, Product, and Analytics teams to identify and address priority measurement challenges across METAP.
• Lead the regional activation and scaling of selected COE programs across branding and performance measurement, including pilots, product validation, learning agendas, and go-to-market enablement.
• Serve as a regional specialist on full-funnel advertising measurement, helping teams apply appropriate measurement approaches to understand and improve advertiser outcomes.
• Develop and support sophisticated custom insights, cross-market analyses, effectiveness studies, and measurement frameworks that address recurring advertiser and business questions.
• Partner with Analytics and specialist teams on meta-analyses, experimental design, measurement validation, and other advanced analytical initiatives, translating findings into clear business recommendations.
• Support the design and testing of measurement approaches for new products, features, optimization strategies, or advertiser use cases.
• Develop and maintain scalable tools, dashboards, reporting frameworks, and measurement resources that improve visibility, consistency, and efficiency across the region.
• Translate complex analytical findings into clear narratives, best practices, case studies, playbooks, and recommendations for Measurement, Sales, and other cross-functional stakeholders.
• Drive adoption of priority measurement solutions and programs by equipping market teams with relevant insights, guidance, tools, and enablement.
• Identify common needs and learnings across METAP markets and determine where regional approaches can be standardized, replicated, or scaled.
• Gather structured feedback from market teams, advertisers, agencies, and partners to inform COE priorities, measurement product development, and go-to-market strategy.
• Stay current on developments in advertising measurement, experimentation, analytics, privacy, automation, and emerging technologies, and identify opportunities to strengthen TikTok's measurement capabilities.

Skills

Digital advertising

Marketing analytics

Advertising measurement

Data analytics

Market research

Consulting

Strong communication

Cross-functional collaboration

Tools

SQL

Hive

Python

R

Excel

Tableau

Power BI

Job description

Responsibilities

The Ads Measurement, Signals, and Privacy (MSP) team builds the end-to-end security and governance infrastructure and processes behind TikTok's advertising systems, keeping a high volume of diverse signals and data compliant with regional regulations worldwide.

We explore and implement privacy-enhancing technologies that protect users while keeping TikTok an open and creative community.

You will advance data privacy, protection, and security, leading cross-functional programs that improve our systems and processes, and shaping privacy innovation at global scale.

Our team sits at the intersection of Sales, Product, Analytics, and Marketing. We help clients understand how TikTok drives results across branding and performance objectives, while also influencing the evolution of measurement products, solutions, and partnerships.

The Measurement Center of Excellence (COE), Industry Programs & Solutions (IPS) team focuses on solving complex measurement challenges and developing scalable programs, frameworks, insights, and solutions that can be applied across markets.

As the COE IPS representative for METAP, you will serve as a key regional measurement specialist, connecting METAP business and advertiser priorities with broader COE strategy. You will partner closely with regional and market Measurement teams, Sales, Product, Analytics, and other cross-functional partners to develop and scale measurement solutions across both branding and performance objectives.

About the Role

• Partner with regional and market Measurement, Sales, Product, and Analytics teams to identify and address priority measurement challenges across METAP.


• Lead the regional activation and scaling of selected COE programs across branding and performance measurement, including pilots, product validation, learning agendas, and go-to-market enablement.


• Serve as a regional specialist on full-funnel advertising measurement, helping teams apply appropriate measurement approaches to understand and improve advertiser outcomes.


• Develop and support sophisticated custom insights, cross-market analyses, effectiveness studies, and measurement frameworks that address recurring advertiser and business questions.


• Partner with Analytics and specialist teams on meta-analyses, experimental design, measurement validation, and other advanced analytical initiatives, translating findings into clear business recommendations.


• Support the design and testing of measurement approaches for new products, features, optimization strategies, or advertiser use cases.


• Develop and maintain scalable tools, dashboards, reporting frameworks, and measurement resources that improve visibility, consistency, and efficiency across the region.


• Translate complex analytical findings into clear narratives, best practices, case studies, playbooks, and recommendations for Measurement, Sales, and other cross‑functional stakeholders.


• Drive adoption of priority measurement solutions and programs by equipping market teams with relevant insights, guidance, tools, and enablement.


• Identify common needs and learnings across METAP markets and determine where regional approaches can be standardized, replicated, or scaled.


• Gather structured feedback from market teams, advertisers, agencies, and partners to inform COE priorities, measurement product development, and go-to-market strategy.


• Stay current on developments in advertising measurement, experimentation, analytics, privacy, automation, and emerging technologies, and identify opportunities to strengthen TikTok's measurement capabilities.

Qualifications

Minimum Qualifications:

• Proven experience in digital advertising, marketing analytics, advertising measurement, data analytics, market research, consulting, or a related field.


• Strong analytical and problem‑solving skills, with the ability to structure ambiguous problems, interpret complex datasets, and translate findings into actionable recommendations.


• Experience working with advertising effectiveness or marketing measurement, including exposure to branding and/or performance measurement use cases.


• Demonstrated ability to independently drive projects or workstreams and influence cross‑functional stakeholders in a matrixed environment.


• Strong project and program management skills, with the ability to prioritize multiple initiatives, manage dependencies, and consistently deliver high‑quality work.


• Strong communication and storytelling skills, with the ability to simplify analytical or technical concepts for both technical and non‑technical audiences.


• Demonstrated ability to work collaboratively across teams, markets, and functions and build effective relationships without direct reporting authority.

Preferred Qualifications:

• Experience working within a digital platform, technology company, media or advertising agency, advertiser, consulting organization, market research company, or measurement provider.


• Familiarity with advertising measurement methodologies such as experimentation, incrementality, lift studies, attribution, marketing mix modeling, or other marketing effectiveness approaches.


• Experience developing or scaling measurement programs, analytical frameworks, best practices, or solutions across multiple markets or teams.


• Experience conducting or contributing to custom analytical work, experimental design, cross‑market analysis, or advertising effectiveness research.


• Experience with analytical and visualization tools such as SQL, Hive, Python, R, Excel, Tableau, Power BI, or similar tools.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.