Regional Marketing Lead, METAP GBM

TikTok; Dubai; On-site; AED 250,000 - 360,000; Full time

Job summary

TikTok is seeking an experienced marketer to join our regional marketing team in Dubai, supporting Turkey, Kazakhstan, and Africa. The role focuses on turning business priorities into locally resonant activations and driving pipeline growth through campaigns, events, and client programs.

You will lead end-to-end regional campaigns, manage budgets and partners, and define KPIs to measure impact. Collaboration with sales, analytics, and regional teams is critical to connect marketing to revenue.

Qualifications

• 5+ years of experience in marketing, field marketing, event marketing, brand activations, experiential marketing, or regional marketing roles.
• Proven experience activating marketing campaigns in Turkey or Turkish-speaking business environments.
• Strong experience managing events, client experiences, supplier relationships, production partners, and agencies.
• Strong project management skills, with the ability to handle multiple workstreams, deadlines, budgets, and stakeholders.
• Strong reporting skills, with experience measuring campaign effectiveness, ROI, and business impact.
• Proficiency in Turkish to collaborate with regional partners and key stakeholders based in METAP markets, where Turkish is the primary working language.

Responsibilities

• Lead the end-to-end planning and execution of regional campaigns, events, workshops, roundtables, sponsorships, client engagements, and bespoke marketing programs.
• Translate business and sales priorities into activations that support client acquisition, account expansion, and strategic client engagement.
• Manage concepts, budgets, timelines, production, invite strategies, content, client journeys, on-ground delivery, and post-event reporting.
• Identify, onboard, and manage agencies, suppliers, venues, production partners, and freelancers across the covered markets.
• Negotiate costs, oversee procurement and scopes of work, and hold partners accountable for quality, timelines, and budgets.
• Define measurable objectives and KPIs for every initiative, including attendance, engagement, pipeline influence, client progression, revenue impact, satisfaction, and ROI.
• Partner with sales, strategy, analytics, product marketing, leadership, and regional teams to connect marketing activities to commercial outcomes.
• Produce clear post-activation reports covering results, business impact, learnings, and recommendations.
• Manage multiple projects across different markets while balancing regional relevance with global consistency.
• Continuously improve the quality, effectiveness, and commercial relevance of regional marketing execution.

Skills

Marketing strategy

Event marketing

Budget management

Turkish language

Project management

Campaign analysis

CRM systems

Marketing dashboards

Tools

CRM systems

Marketing dashboards

Job description

TikTok is seeking an experienced marketer to join our regional marketing team in Dubai, supporting Turkey, Kazakhstan, and Africa. The role focuses on turning business priorities into locally resonant activations and driving pipeline growth through campaigns, events, and client programs.

You will lead end-to-end regional campaigns, manage budgets and partners, and define KPIs to measure impact. Collaboration with sales, analytics, and regional teams is critical to connect marketing to revenue.