Regional Communication Manager - IKEA - Al-Futtaim Group - Dubai, UAE

AlFuttaim; Dubai; On-site; AED 245,520 - 390,600; Full time

Benefits offered by this job

Collaborative, values-driven culture

Long-term career growth opportunities

Opportunity to shape customer experience

Job summary

AlFuttaim is seeking a Regional Communication Manager for IKEA in Dubai, UAE. This strategic role focuses on developing impactful store communication and brand storytelling while ensuring the global brand identity is consistently expressed across markets.

The ideal candidate will bring expertise in retail communication and visual merchandising, with a strong background in consumer behavior analysis and stakeholder collaboration. This position offers a chance to shape customer experiences within one of the most iconic retail brands globally.

Qualifications

• Strong background in retail communication, visual merchandising, or brand management.
• Deep understanding of consumer behavior and customer journey.
• Proven experience translating global brand strategies into regional execution.

Responsibilities

• Develop and implement regional communication and visual merchandising strategies.
• Lead store communication design for IKEA's Life at Home.
• Ensure high-quality visual identity across stores and touchpoints.
• Collaborate with cross-functional stakeholders.
• Analyze consumer behavior to adapt communication strategies.

Skills

Retail communication

Visual merchandising

Brand management

Stakeholder management

Cross-functional collaboration

Job description

Regional Communication Manager – IKEA – Al-Futtaim Group – Dubai, UAE

The Regional Communication Manager plays a strategic role in positioning IKEA as a leader in Life at Home across multiple markets by driving impactful store communication, visual merchandising, and brand storytelling. This role ensures that IKEA's global brand identity is protected and consistently expressed across all customer touchpoints while being locally relevant. Success in this role is defined by strong brand perception, effective in-store communication, and seamless alignment between physical, digital, and commercial communication strategies.

Job Details

• Country: United Arab Emirates
• City: Dubai
• Industry: Retail & Consumer Goods
• Function: Marketing, Branding & Communications
• Salary: AED 22,000-35,000 per month
• Gender: Any
• Candidate Nationality: Any
• Job Type: Full-time

Key Responsibilities

• Develop and implement regional communication and visual merchandising strategies aligned with IKEA global brand guidelines.
• Lead store communication design to strengthen IKEA's Life at Home positioning across all markets.
• Ensure consistent and high-quality visual identity across stores, customer touchpoints, and commercial areas.
• Translate global communication solutions into relevant regional and local executions.
• Collaborate closely with Service Office Marketing, Digital teams, and cross-functional stakeholders.
• Analyze consumer behavior and market insights to adapt communication strategies effectively.
• Drive visual storytelling that supports commercial priorities, range presentation, and customer inspiration.
• Safeguard IKEA brand identity while enabling flexibility for regional market needs.
• Support stores in executing communication tools, layouts, and visual standards.
• Monitor performance of communication initiatives and continuously improve effectiveness.

Ideal Profile

• Strong background in retail communication, visual merchandising, or brand management.
• Deep understanding of consumer behavior and customer journey within large-format retail environments.
• Proven experience translating global brand strategies into regional execution.
• Strong stakeholder management and cross-functional collaboration skills.
• Strategic mindset combined with hands‑on execution capability.
• Ability to balance creativity with commercial and operational objectives.

Why Join Us

• Strategic regional role within one of the world's most iconic retail brands.
• Opportunity to shape customer experience across multiple markets.
• Collaborative, values‑driven culture with strong focus on innovation and creativity.
• Long‑term career growth within Al-Futtaim Group's retail portfolio.

About the Company

Al-Futtaim Group is one of the Middle East's most established and diversified private business groups, headquartered in Dubai. Operating across automotive, financial services, real estate, retail, and healthcare, the Group employs more than 35,000 people across the Middle East, Asia, and Africa. Through its partnership with IKEA, Al-Futtaim delivers inspiring home furnishing experiences while upholding values of respect, excellence, collaboration, and integrity across all markets.