Regional Communication Manager Retail Brand and Visual Merchandising Strategy - Al-Futtaim IKEA - Du

AlFuttaim; Dubai; On-site; AED 267,840 - 334,800; Full time

Benefits offered by this job

Opportunity for career growth

Exposure to international marketing standards

Collaborative work environment focused on creativity

Job summary

AlFuttaim is seeking a Regional Communication Manager for IKEA in Dubai, UAE. This role involves leading brand communication and visual identity while developing marketing strategies that enhance IKEA's presence as a leader in Life at Home across the region.

The ideal candidate will possess a Bachelor's degree in marketing or communications, with experience in retail marketing and a strong grasp of brand storytelling. Competitive compensation and opportunities for career growth are offered.

Qualifications

• Experience in brand communication, retail marketing, or visual merchandising leadership roles.
• Strong understanding of consumer behavior, brand storytelling, and retail communication systems.
• Experience working with international brand guidelines and adapting them to regional markets.

Responsibilities

• Develop and lead integrated communication strategies across all business areas.
• Ensure consistent implementation of IKEA brand identity across retail environments.
• Lead the development of visual communication and multimedia content.

Skills

Retail brand communication strategy

Visual merchandising and store communication design

Integrated marketing and campaign planning

Graphic design and multimedia communication management

Digital content strategy and channel management

Cross functional stakeholder collaboration

Brand identity management and retail marketing execution

Education

Bachelor's degree in marketing, communications, design, or a related discipline

Job description

Regional Communication Manager Retail Brand and Visual Merchandising Strategy - Al-Futtaim IKEA - Dubai UAE Position Overview

Regional Communication Manager in Dubai UAE with Al-Futtaim IKEA leads brand communication, store visual identity, and integrated marketing strategies that position IKEA as a leader in Life at Home across regional markets. The role focuses on developing communication strategies, protecting brand identity, and delivering impactful visual merchandising and marketing communication across physical and digital customer touchpoints.

Job Details

Country: UAE

City: Dubai

Industry: Retail

Function: Marketing-Communications

Salary: 24000-30000 monthly (Market estimated)

Gender: Any

Candidate Nationality: Any

Job Type: Full-time

Key Responsibilities

• Develop and lead integrated communication strategies across all business areas, supporting marketing campaigns and store initiatives
• Ensure consistent implementation of IKEA brand identity across retail environments and marketing channels
• Lead the development of visual communication, graphic design, and multimedia content to support brand storytelling and product presentation
• Map and analyze the communication channel ecosystem to improve message delivery and customer engagement
• Establish and manage a regional communication and digital publication content strategy
• Collaborate with service office marketing teams to align regional communication initiatives with global brand priorities
• Work closely with digital teams across IKEA organizations to ensure consistency in digital communication platforms
• Introduce new communication initiatives that support country business plans and retail marketing strategies
• Drive visual merchandising standards and ensure retail displays effectively communicate product benefits and lifestyle solutions
• Monitor market trends and customer behavior insights to refine communication strategies
• Ensure communication tools and visual assets support retail sales growth and brand awareness
• Coordinate cross functional teams to deliver consistent communication across retail stores and digital platforms

Ideal Profile

• Bachelor's degree in marketing, communications, design, or a related discipline
• Experience in brand communication, retail marketing, or visual merchandising leadership roles
• Strong understanding of consumer behavior, brand storytelling, and retail communication systems
• Experience working with international brand guidelines and adapting them to regional markets
• Ability to manage cross functional teams and collaborate with global marketing partners

Skills Set

• Retail brand communication strategy
• Visual merchandising and store communication design
• Integrated marketing and campaign planning
• Graphic design and multimedia communication management
• Digital content strategy and channel management
• Cross functional stakeholder collaboration
• Brand identity management and retail marketing execution

Why Join Us

• Opportunity to shape regional brand communication for one of the world's leading retail brands
• Work within an international retail organization with global marketing standards
• Exposure to integrated marketing campaigns and digital retail communication strategies
• Collaborative work environment focused on creativity and innovation
• Competitive compensation and career growth opportunities

About the Company

Al-Futtaim IKEA operates the IKEA franchise across the United Arab Emirates and several Middle East markets as part of the Al-Futtaim Group Retail division. The company is dedicated to delivering well designed home furnishing solutions that combine functionality, affordability, and sustainability. Through inspiring retail environments and innovative communication strategies, IKEA continues to create engaging customer experiences across the region.