Regional Brand & Visual Merchandising Strategist — Dubai

AlFuttaim; Dubai; On-site; AED 267,840 - 334,800; Full time

Benefits offered by this job

Opportunity for career growth

Exposure to international marketing standards

Collaborative work environment focused on creativity

Job summary

AlFuttaim is seeking a Regional Communication Manager for IKEA in Dubai, UAE. This role involves leading brand communication and visual identity while developing marketing strategies that enhance IKEA's presence as a leader in Life at Home across the region.

The ideal candidate will possess a Bachelor's degree in marketing or communications, with experience in retail marketing and a strong grasp of brand storytelling. Competitive compensation and opportunities for career growth are offered.

Qualifications

• Experience in brand communication, retail marketing, or visual merchandising leadership roles.
• Strong understanding of consumer behavior, brand storytelling, and retail communication systems.
• Experience working with international brand guidelines and adapting them to regional markets.

Responsibilities

• Develop and lead integrated communication strategies across all business areas.
• Ensure consistent implementation of IKEA brand identity across retail environments.
• Lead the development of visual communication and multimedia content.

Skills

Retail brand communication strategy

Visual merchandising and store communication design

Integrated marketing and campaign planning

Graphic design and multimedia communication management

Digital content strategy and channel management

Cross functional stakeholder collaboration

Brand identity management and retail marketing execution

Education

Bachelor's degree in marketing, communications, design, or a related discipline

Job description

AlFuttaim is seeking a Regional Communication Manager for IKEA in Dubai, UAE. This role involves leading brand communication and visual identity while developing marketing strategies that enhance IKEA's presence as a leader in Life at Home across the region.

The ideal candidate will possess a Bachelor's degree in marketing or communications, with experience in retail marketing and a strong grasp of brand storytelling. Competitive compensation and opportunities for career growth are offered.