Regional Brand & Visual Communications Lead

AlFuttaim; Dubai; On-site; AED 245,520 - 390,600; Full time

Benefits offered by this job

Collaborative, values-driven culture

Long-term career growth opportunities

Opportunity to shape customer experience

Job summary

AlFuttaim is seeking a Regional Communication Manager for IKEA in Dubai, UAE. This strategic role focuses on developing impactful store communication and brand storytelling while ensuring the global brand identity is consistently expressed across markets.

The ideal candidate will bring expertise in retail communication and visual merchandising, with a strong background in consumer behavior analysis and stakeholder collaboration. This position offers a chance to shape customer experiences within one of the most iconic retail brands globally.

Qualifications

• Strong background in retail communication, visual merchandising, or brand management.
• Deep understanding of consumer behavior and customer journey.
• Proven experience translating global brand strategies into regional execution.

Responsibilities

• Develop and implement regional communication and visual merchandising strategies.
• Lead store communication design for IKEA's Life at Home.
• Ensure high-quality visual identity across stores and touchpoints.
• Collaborate with cross-functional stakeholders.
• Analyze consumer behavior to adapt communication strategies.

Skills

Retail communication

Visual merchandising

Brand management

Stakeholder management

Cross-functional collaboration

Job description

AlFuttaim is seeking a Regional Communication Manager for IKEA in Dubai, UAE. This strategic role focuses on developing impactful store communication and brand storytelling while ensuring the global brand identity is consistently expressed across markets.

The ideal candidate will bring expertise in retail communication and visual merchandising, with a strong background in consumer behavior analysis and stakeholder collaboration. This position offers a chance to shape customer experiences within one of the most iconic retail brands globally.