Regional Brand Strategy Manager – Dubai

Talabat; Dubai; On-site; AED 279,000 - 391,000; Full time

Job summary

talabat is seeking a Brand Manager - Regional Brand Strategy in Dubai. You will shape how the brand expresses itself across regions, audiences, and partners while building scalable brand tools and AI-assisted systems.

Lead cross-market initiatives, manage partnerships and sponsorships, and ensure brand consistency across campaigns and channels. Fluency in English and Arabic is expected in this regional leadership role.

Qualifications

• Eight years in brand marketing with cross-market exposure.
• Ability to translate brand strategy into practical guidance and campaigns.
• Experience shaping regional brand platforms and partnerships.

Responsibilities

• Build and manage a regional brand platform unifying campaigns and channels.
• Develop a creative framework adaptable across markets.
• Translate brand identity into practical guidance for teams and partners.
• Strengthen talabat presence across core channels and activations.
• Develop test-and-learn approaches for social channels to boost engagement.
• Identify cultural moments and opportunities to strengthen regional relevance.
• Own the partnership and sponsorship pipeline from evaluation to activation.
• Collaborate with cross-functional teams to connect brand activity with business outcomes.

Skills

Brand strategy

Regional brand management

Brand platform development

Brand positioning

Brand identity

Brand governance

Brand equity

Campaign strategy

Creative strategy

Sponsorship strategy

Strategic partnerships

Cultural marketing

Audience strategy

Brand-to-performance marketing

Upper-funnel marketing

Conversion strategy

AI-enabled brand tools

Generative AI

Brand guidelines

Marketing automation

Job description

talabat is seeking a Brand Manager - Regional Brand Strategy in Dubai. You will shape how the brand expresses itself across regions, audiences, and partners while building scalable brand tools and AI-assisted systems.

Lead cross-market initiatives, manage partnerships and sponsorships, and ensure brand consistency across campaigns and channels. Fluency in English and Arabic is expected in this regional leadership role.