Regional Brand & Communications Lead

Feishu; Dubai; On-site; AED 350,000 - 550,000; Full time

Job summary

XPENG in Dubai is seeking a senior regional marketer to manage brand voice across the region and lead campaigns, launches and partnerships. You will work with agencies and partners, guide retail marketing managers, and ensure consistency of messaging in English and Arabic.

You will shape regional PR, manage media relations, and plan events from brand nights to product launches while aligning with the annual marketing plan.

Qualifications

• 5-7+ years of experience in marketing, preferably automotive.
• Proven record running regional PR programmes, launches, events and campaigns.
• Experience steering agencies and partners, including contracts, KPIs and budgets.
• Excellent written and communication skills in English and Arabic; French is a strong advantage.
• Ability to work in cross-functional teams, including with a global team in China across time zones.
• Analytical and strategic thinking with a clear goal to the target, and the commercial sense to link brand activity to business results.
• Bachelor's or Master's degree in business administration, marketing, communications or similar disciplines.

Responsibilities

• Owns how XPENG is seen across the region; protects and builds the brand voice and reputation.
• Lead regional PR and media relations; prepare spokespeople and manage press relationships.
• Develop regional campaigns, launches and events in line with the annual marketing plan.
• Guide distributors and retail teams on annual marketing planning and execution.
• Adapt global content into Arabic for local markets, preserving tone and meaning.
• Monitor brand health; provide weekly, monthly and quarterly performance reports.

Skills

Brand management

PR campaigns

Agency management

English & Arabic

Cross-functional teamwork

Education

Bachelor's or Master's degree in business administration, marketing, communications or similar disciplines

Job description

XPENG in Dubai is seeking a senior regional marketer to manage brand voice across the region and lead campaigns, launches and partnerships. You will work with agencies and partners, guide retail marketing managers, and ensure consistency of messaging in English and Arabic.

You will shape regional PR, manage media relations, and plan events from brand nights to product launches while aligning with the annual marketing plan.