Dubai Brand Strategy Lead - Senior Marketing Exec

Apparel Group; Dubai; On-site; AED 201,000 - 357,000; Full time

Benefits offered by this job

Job summary

Apparel Group in Dubai, United Arab Emirates seeks a Senior Marketing Executive - Brand Strategy to lead and implement brand marketing for key labels. You will shape short- and long-term strategies, oversee campaigns, media planning and budget control to strengthen market presence.

Collaborating with regional teams and agencies, you will ensure consistent brand messaging, adapt campaigns for GCC markets and drive customer engagement and loyalty with insightful consumer data.

Qualifications

• 5 years of experience in marketing or related roles, with emphasis on strategy development and campaign management.
• Proficiency in digital marketing, market research and brand management.
• Excellent copywriting, editing and proofreading skills.
• Experience coordinating content localization and translation.

Responsibilities

• Develop and manage the marketing services function for assigned brands.
• Lead integrated communication strategies to strengthen brand equity and growth.
• Oversee media planning and management to optimize resources.
• Coordinate marketing, advertising and promotional activities across channels.
• Build strategic account relationships and develop customized solutions.
• Analyze market trends and partnerships to support expansion.

Skills

Brand strategy

Campaign management

Digital marketing

Copywriting

Market research

Leadership

Analytical thinking

Education

Bachelor's degree in Marketing, Communications, Business Administration or related field

Job description

Apparel Group in Dubai, United Arab Emirates seeks a Senior Marketing Executive - Brand Strategy to lead and implement brand marketing for key labels. You will shape short- and long-term strategies, oversee campaigns, media planning and budget control to strengthen market presence.

Collaborating with regional teams and agencies, you will ensure consistent brand messaging, adapt campaigns for GCC markets and drive customer engagement and loyalty with insightful consumer data.