Product Marketing Manager

inflexion; Abu Dhabi; On-site; AED 223,000 - 391,000; Full time

Job summary

Inflexion seeks a dynamic Product Marketing Manager to drive brand awareness, generate demand, and strengthen market presence for its IT/software solutions. You will craft strategies, manage digital campaigns, and develop engaging content across channels.

Responsibilities include events, partnerships, sponsorships, and market research. The role requires strong communication, creativity, and analytical skills to support growth in a fast-paced environment.

Qualifications

• Degree or master in Business/Management, Sales or Marketing.
• 3–4 years of experience in software/IT industry marketing.
• Strong communication and interpersonal skills.
• Commercial awareness and business acumen.
• Ability to think strategically and creatively.
• Copywriting and design skills for print and online materials.
• Eye for detail and analytical skills to evaluate campaigns.
• Drive and self-motivation.
• Flexible approach to work; able to perform under pressure.
• Teamwork and ability to foster good working relationships.

Responsibilities

• Drive brand awareness, generate demand and strengthen market presence.
• Develop and execute marketing strategies; manage digital and social media campaigns.
• Create engaging content; organize events and build customer/partner relationships.
• Propose marketing plan and budgets; communicate with target audiences.
• Source advertising opportunities and place adverts; design marketing materials.
• Write marketing copy for online and print campaigns; produce videos and blogs.
• Run social media channels (Twitter, Facebook, LinkedIn) to boost engagement.
• Organize events: conferences, seminars, receptions, exhibitions; seek sponsorships.
• Liaise with designers and printers; organize photo shoots; distribute materials.
• Conduct market research using questionnaires and focus groups.

Skills

Copywriting

Content marketing

Social media

Analytics

Strategic thinking

Communication

Relationship building

Creativity

Event planning

Education

Business/Marketing degree

Job description

We are looking for a dynamic and creative strong Product Marketing Manager strong to drive brand awareness generate demand and strengthen Inflexion s market presence The role involves developing and executing marketing strategies managing digital and social media campaigns creating engaging content organizing events and building strong customer and partner relationships The ideal candidate will have experience in the IT software industry strong communication and analytical skills and the ability to manage multiple marketing initiatives in a fast-paced environment while supporting the company s business growth objectives Create awareness and develop the marketing strategy for Inflexion Solutions amp Services Propose Marketing Plan and Budgets Communicate with target audiences and build and develop customer relationships Help with marketing plans advertising social marketing and campaigns Source advertising opportunities and place adverts in the press and other media Design marketing materials such as brochures and adverts Write marketing copy for both online and print campaigns Produce creative content including videos and blog posts Run social media channels e g Twitter Facebook and LinkedIn to enhance audience engagement Organize and attend events such as conferences seminars receptions and exhibitions Source and secure sponsorship Liaise with designers and printers and organize photo shoots Arrange the effective distribution of marketing materials Conduct market research for example using customer questionnaires and focus groups

Company Description

• Any Degree or Masters in Business or Management, Sales or Marketing
• 3 to 4 Years of Experience in Similar Profile with Software or IT Industry
• Good communication and interpersonal skills
• Commercial awareness and business acumen
• The ability to think strategically and Creativity.
• Copywriting and design skills in order to produce marketing materials for both print and online.
• An eye for detail Analytical skills to evaluate marketing campaigns.
• Drive and self-motivation.
• A flexible approach to work
• The ability to work well under pressure.
• Teamwork and the ability to foster good working relationships.
• Influencing and negotiation skills
• Skills in IT and social media
• Numeracy skills
• Foreign language ability may be helpful if working for multinational companies.