Product Marketing Manager

Inflexiontech; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

Inflexion is seeking a dynamic Product Marketing Manager to drive brand awareness, generate demand, and strengthen its market presence in IT/software solutions. You will develop and execute marketing strategies, manage digital campaigns, create engaging content, and build strong customer and partner relationships.

The role requires IT/software industry experience, excellent communication and analytical skills, and the ability to manage multiple campaigns in a fast-paced environment while

Qualifications

• Degree or masters in Business or Marketing.
• 3–4 years of IT/software industry marketing experience.
• Strong communication and interpersonal skills.
• Commercial awareness and business acumen.
• Strategic thinking and creativity.
• Copywriting and design skills for print and online materials.
• Analytical skills to evaluate campaigns.
• Drive, motivation and ability to work under pressure.

Responsibilities

• Create awareness and develop the marketing strategy for Inflexion Solutions & Services
• Propose Marketing Plan and Budgets
• Communicate with target audiences and build and develop customer relationships.
• Help with marketing plans, advertising, social marketing and campaigns.
• Source advertising opportunities and place adverts in the press and other media.
• Design marketing materials such as brochures and adverts.
• Write marketing copy for both online and print campaigns.
• Produce creative content, including videos and blog posts.
• Run social media channels to enhance audience engagement.
• Organize and attend events such as conferences, seminars, receptions and exhibitions.
• Source and secure sponsorship.
• Liaise with designers and printers and organize photo shoots.
• Arrange the effective distribution of marketing materials.
• Conduct market research, for example using customer questionnaires and focus groups.

Skills

Marketing strategy

Content creation

Social media management

Communication skills

Analytical thinking

Copywriting

Team collaboration

Education

Bachelor's/Master's in Business or Marketing

Tools

CRM tools

SEO/SEM

Adobe Creative Suite

Job description

Inflexion, a key player in SAP solutions since 2008, is dedicated to expediting business transformation through AI-powered solutions. As a SAP Gold Partner, Grow with SAP Partner, SAP Cloud ALM Partner, and holder of the PCOE certification, we pride ourselves on delivering superior services, recognized by numerous awards from SAP, including the recent Best Delivery Award. Our team of certified consultants specializes in various SAP solutions including ERP, CRM, HCM, SM, BTP, and SCM. We cater to businesses of all sizes across diverse industries, enhancing productivity and growth through innovative processes and technology. We offer flexible engagement models and competitive pricing, ensuring client satisfaction with every release.

Job Description

We are looking for a dynamic and creative Product Marketing Manager to drive brand awareness, generate demand, and strengthen Inflexion's market presence. The role involves developing and executing marketing strategies, managing digital and social media campaigns, creating engaging content, organizing events, and building strong customer and partner relationships. The ideal candidate will have experience in the IT/software industry, strong communication and analytical skills, and the ability to manage multiple marketing initiatives in a fast-paced environment while supporting the company's business growth objectives.

• Create awareness and develop the marketing strategy for Inflexion Solutions & Services
• Propose Marketing Plan and Budgets
• Communicate with target audiences and build and develop customer relationships.
• Help with marketing plans, advertising, social marketing and campaigns.
• Source advertising opportunities and place adverts in the press and other media.
• Design marketing materials such as brochures and adverts.
• Write marketing copy for both online and print campaigns.
• Produce creative content, including videos and blog posts.
• Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement.
• Organize and attend events such as conferences, seminars, receptions and exhibitions.
• Source and secure sponsorship.
• Liaise with designers and printers and organize photo shoots.
• Arrange the effective distribution of marketing materials.
• Conduct market research, for example using customer questionnaires and focus groups.

Qualifications

• Any Degree or Masters in - Business or Management, Sales or Marketing
• 3 to 4 Years of Experience in Similar Profile with Software or IT Industry
• Good communication and interpersonal skills
• Commercial awareness and business acumen
• The ability to think strategically and Creativity.
• Copywriting and design skills in order to produce marketing materials for both print and online.
• Analytical skills to evaluate marketing campaigns.
• Drive and self-motivation.
• A flexible approach to work
• The ability to work well under pressure.
• Teamwork and the ability to foster good working relationships.
• Influencing and negotiation skills
• Skills in IT and social media
• Foreign language ability - may be helpful if working for multinational companies.

Additional Information

• You’ll usually be office-based, but will attend meetings with clients, partner organizations and suppliers, as well as a range of events and exhibitions. You may be expected to socialize with stakeholders and clients to build and develop relationships.
• The work is often challenging and fast-paced as you’ll need to meet tight deadlines, juggle various projects at the same time and work with external suppliers and creative agencies.
• You may need to travel to various branches and cities which Inflexion Operates