Marketing And Social Media Executive

Confidential Company; Dubai; On-site; AED 60,000 - 180,000; Full time

Job summary

Confidential Company in Dubai is seeking a Marketing and Social Media Specialist to strengthen brand presence, generate qualified leads and support commercial objectives.

You will manage campaigns across digital and traditional channels, create content, and coordinate with sales to define audiences and tracking. This role requires a bachelor’s degree and at least two years in marketing, with strong copywriting and analytics skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• At least two years of integrated marketing, social media, email marketing, or lead generation experience.
• Experience across multiple marketing channels and campaigns.
• Proficiency with email marketing or marketing automation platforms.
• Strong copywriting and storytelling abilities.

Responsibilities

• Develop and implement integrated marketing and advertising strategies across digital and traditional channels.
• Plan and execute campaigns across social media, email, websites, paid advertising, events, and offline marketing.
• Manage social media channels including LinkedIn, Instagram, Facebook, TikTok.
• Create, schedule, and publish engaging written, visual, and video content.
• Develop and manage content calendars for campaigns, promotions, events, partnerships, and announcements.
• Plan and execute email-marketing campaigns including newsletters and automated journeys.
• Manage contact lists, segmentation, scheduling, testing, and reporting.

Skills

Social media

Content creation

Email marketing

Campaign management

Lead generation

Digital advertising

Analytics

Copywriting

Project management

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Canva

Adobe Creative Suite

HubSpot

Google Analytics

CRM software

Job description

Marketing and Social Media Specialist u Job Summary u We are seeking a creative organized and results-driven Marketing and Social Media Specialist to strengthen our brand presence generate qualified leads and support the company s commercial objectives The successful candidate will have experience in integrated advertising and marketing social media management email marketing experiential marketing and lead-generation campaigns Applicants from all industries are welcome provided they have relevant marketing and communications experience

Key Responsibilities

• Develop and implement integrated marketing and advertising strategies across digital and traditional channels
• Plan and execute campaigns that deliver consistent messaging across social media email websites paid advertising events and offline marketing
• Manage social media channels including LinkedIn Instagram Facebook TikTok and other relevant platforms
• Create schedule and publish engaging written visual and video content
• Develop and manage content calendars for campaigns promotions events partnerships and company announcements
• Plan and execute email-marketing campaigns including newsletters promotional emails automated journeys and lead-nurturing communications
• Manage contact lists audience segmentation campaign scheduling testing and performance reporting
• Develop lead-generation campaigns designed to attract capture qualify and nurture prospective customers
• Work with sales and business-development teams to define target audiences campaign objectives lead criteria and follow-up processes
• Create campaign landing pages lead forms calls to action and supporting marketing materials
• Plan and coordinate experiential marketing activities including events exhibitions activations product demonstrations sponsorships and customer-engagement experiences
• Coordinate event logistics promotional materials vendors partners and post-event lead follow-up
• Support paid advertising campaigns across platforms such as Google Meta LinkedIn and other relevant channels
• Create marketing materials including social media posts newsletters presentations brochures advertisements articles case studies and website content
• Maintain a consistent brand voice and visual identity across all customer touchpoints
• Monitor market trends audience interests competitor activities and emerging marketing opportunities
• Manage online comments messages reviews and enquiries professionally and promptly
• Track campaign performance and prepare reports on reach engagement leads conversion rates cost per lead customer acquisition and return on investment
• Recommend improvements based on performance data customer feedback and marketing best practices

Key Performance Indicators

• Number and quality of leads generated
• Lead-to-customer conversion rate
• Cost per lead and customer-acquisition cost
• Email open click-through and conversion rates
• Growth in audience reach and engagement
• Website traffic and landing-page conversions
• Event attendance and post-event lead generation
• Campaign return on investment and advertising spend
• Quality consistency and timely delivery of content
• Growth in brand awareness and online visibility

Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, Business, Media, Advertising, Public Relations, or a related field
• At least two years of relevant experience in integrated marketing, advertising, social media, email marketing, experiential marketing, or lead generation
• Applications are welcomed from candidates with experience in any industry
• Demonstrated experience planning and delivering campaigns across multiple marketing channels
• Experience using email-marketing or marketing-automation platforms
• Proven ability to create and manage lead-generation and lead-nurturing campaigns
• Experience supporting events, activations, exhibitions, or other experiential marketing initiatives
• Strong knowledge of major social media platforms and digital marketing practices
• Excellent written and verbal communication skills
• Strong copywriting, editing, proofreading, and storytelling abilities
• Experience using content-creation and design tools such as Canva or Adobe Creative Suite
• Familiarity with social media scheduling, analytics, CRM, and digital advertising tools
• Ability to manage multiple projects, prioritize tasks, and meet deadlines
• Strong attention to detail, creativity, commercial awareness, and organizational skills

Preferred Skills

• Experience managing paid campaigns through Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, or similar platforms
• Familiarity with CRM and marketing-automation platforms such as HubSpot, Mailchimp, Salesforce, or equivalent systems
• Experience with audience segmentation, automated email journeys, A/B testing, and campaign optimization
• Knowledge of search engine optimization, content management systems, landing pages, and website analytics
• Experience coordinating agencies, media partners, influencers, event suppliers, and external vendors
• Ability to interpret marketing and sales data and turn insights into practical actions

Key Competencies

• Integrated advertising and marketing
• Social media and content management
• Email marketing and automation
• Experiential marketing and event coordination
• Lead generation and nurturing
• Campaign planning and execution
• Copywriting and brand storytelling
• Audience and community engagement
• Performance analysis and reporting
• Project and time management
• Cross-functional collaboration
• Creativity, adaptability, and initiative