Marketing Manager

Positive Zero; Dubai; On-site; AED 360,000 - 720,000; Full time

Job summary

Positive Zero is seeking a seasoned Digital Marketing Director to lead end-to-end campaigns, content, SEO and demand-gen initiatives in the UAE. You will own the marketing calendar, budgets, vendors and CRM integration, collaborating with Business Development to convert qualified leads and drive ESG reporting initiatives.

Experience in B2B energy or cleantech sectors is preferred, with hands-on ownership of CMS, analytics, paid media and lead nurturing.

Qualifications

• Degree in marketing, business, digital media or a related field.
• Digital platform certifications (e.g. Google, HubSpot) or project management certification an advantage.

Responsibilities

• Attract & convert Manage the website social media partner platforms and paid media including publishing and community management.
• Plan build and run digital campaigns in line with the marketing calendar.
• Oversee content production and graphic design briefing and quality-checking freelance designers.
• Own search engine optimisation SEO & paid search to grow organic and paid reach.
• Own demand and lead generation through landing pages lead capture and nurture journeys delivering marketing-qualified leads to Business Development against agreed targets.
• Plan run & measure Run the annual marketing budget process and track spend commitments and forecasts with Finance.
• Own the marketing calendar across campaigns events and launches together with the processes templates and approval workflows that keep it on track.
• Manage all marketing vendors and agencies including sourcing contracts purchase orders and commercial compliance.
• Own marketing technology and the marketing side of the CRM working with Business Development on data quality and lead handover.
• Own digital analytics and performance reporting including the monthly marketing scorecard and ROI analysis for the Director and leadership.
• Deliver & lead Deliver internal external and industry events end to end in line with the agreed events and sponsorship strategy.
• Lead production of the annual ESG & sustainability report covering timeline contributors data design and publication.
• Lead coach and develop the Marketing Executive

Skills

CMS

Analytics

Advertising

Marketing automation

CRM platforms

Campaign data

Budget tracking

Organised

Self-starter

Education

Degree in marketing, business, digital media or related field

Digital platform certifications (Google, HubSpot) or PM cert

Tools

Google Analytics

HubSpot

CRM systems

Job description

KEY RESPONSIBILITIES

Attract & convert Manage the website social media partner platforms and paid media including publishing and community management Plan build and run digital campaigns in line with the marketing calendar Oversee content production and graphic design briefing and quality-checking freelance designers Own search engine optimisation SEO & paid search to grow organic and paid reach Own demand and lead generation through landing pages lead capture and nurture journeys delivering marketing-qualified leads to Business Development against agreed targets Plan run & measure Run the annual marketing budget process and track spend commitments and forecasts with Finance Own the marketing calendar across campaigns events and launches together with the processes templates and approval workflows that keep it on track Manage all marketing vendors and agencies including sourcing contracts purchase orders and commercial compliance Own marketing technology and the marketing side of the CRM working with Business Development on data quality and lead handover Own digital analytics and performance reporting including the monthly marketing scorecard and ROI analysis for the Director and leadership Deliver & lead Deliver internal external and industry events end to end in line with the agreed events and sponsorship strategy Lead production of the annual ESG & sustainability report covering timeline contributors data design and publication Lead coach and develop the Marketing Executive

Experience

Experience 7 10 years across digital marketing and marketing operations, ideally B2B in energy, cleantech, infrastructure or related sectors Hands-on ownership of website, social, paid and SEO, with a track record of generating qualified leads Experience managing budgets, vendors, CRM and marketing technology, and delivering corporate events

Skills & attributes

Equally comfortable with campaign data and budget tracking Hands-on with CMS, analytics, advertising, marketing automation and CRM platforms Highly organised, able to juggle channels, campaigns and events at once A proactive self-starter who enjoys building things in a growing team

QUALIFICATIONS

Degree in marketing, business, digital media or a related field Digital platform certifications (e.g. Google, HubSpot) or project management certification an advantage