Product Marketing Lead — Shape a Group-wide GTM

Salt; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

Salt is building a new marketing function in Abu Dhabi and seeks a product marketer to shape positioning, messaging and launches for the group and portfolio companies.

You will turn complex offerings into clear value propositions, research audiences and competitors, and coordinate launches across teams with a focus on BD, digital, events and partnerships. English fluency is essential; Arabic is a plus.

Qualifications

• 2-4 years in product marketing or go-to-market roles, client-side, agency or consulting.
• Hands-on experience with launches, positioning and sales enablement content.
• Strong, clear writing and the ability to simplify complex information.
• Fluent English; Arabic is desirable.
• A degree in marketing, business or communications (CIM, PMA or Google certifications are a plus).
• B2B, tech, financial services or multi-sector experience in the UAE/GCC is advantageous.

Responsibilities

• Position and message: Build value propositions and messaging frameworks, and translate technical detail into benefits for customers, partners and government stakeholders.
• Know the market: Research audiences, trends and competitors, and maintain personas, competitor profiles and market briefs.
• Launch: Plan and coordinate product launches across brand, digital, comms and BD teams, and support integrated campaigns across digital, social, events and partner channels.
• Create and enable: Produce brochures, decks, web copy, case studies and FAQs (Arabic is a plus), as well as pitch decks, one-pagers and battlecards for BD.
• Support the portfolio: Give portfolio companies templates, toolkits and best practice, and act as the link between product, commercial and marketing teams.
• Manage agencies: Brief and review creative and digital agencies, and keep budgets, timelines and scope on track.
• Measure and improve: Report on launch and campaign performance, and use AI tools to work smarter.

Skills

Product marketing

Go-to-market

Launch experience

Sales enablement

Writing & messaging

Education

Marketing/Business/Communications degree

CIM/PMI/Google certifications

Job description

Salt is building a new marketing function in Abu Dhabi and seeks a product marketer to shape positioning, messaging and launches for the group and portfolio companies.

You will turn complex offerings into clear value propositions, research audiences and competitors, and coordinate launches across teams with a focus on BD, digital, events and partnerships. English fluency is essential; Arabic is a plus.