Vertical Product Marketing Lead: GTM & Messaging

Outpace Professional Services; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Outpace Professional Services in Dubai is looking for a Product / Vertical Marketing Lead to drive positioning and messaging across various business branches. This critical role involves creating sales collateral, defining buyer personas, and supporting new service launches.

The ideal candidate will have experience in B2B product marketing and strong storytelling skills. Responsibilities include collaborating with sales teams and ensuring consistent messaging across campaigns and materials.

Qualifications

• Experience in B2B product marketing, vertical marketing, solutions marketing, or sales enablement.
• Strong writing, positioning, and commercial storytelling ability.
• Ability to collaborate with Sales, Delivery, and RevOps teams.

Responsibilities

• Own vertical positioning and messaging for assigned branch.
• Define buyer personas and pain points.
• Create and maintain sales collateral.
• Partner with Sales Engineers and Delivery.

Skills

B2B product marketing

Commercial storytelling

Sales enablement

Technical offerings translation

Job description

Outpace Professional Services in Dubai is looking for a Product / Vertical Marketing Lead to drive positioning and messaging across various business branches. This critical role involves creating sales collateral, defining buyer personas, and supporting new service launches.

The ideal candidate will have experience in B2B product marketing and strong storytelling skills. Responsibilities include collaborating with sales teams and ensuring consistent messaging across campaigns and materials.