Product Lead, Card Programs & Growth

Mashreqbank PSC; Abu Dhabi; On-site; AED 350,000 - 520,000; Full time

Job summary

Mashreqbank PSC in United Arab Emirates seeks a senior product leader to design, develop and launch card products, driving customer acquisition and sustainable usage across segments, pricing, market positioning and roadmaps.

You will collaborate with IT, Ops, Marketing, Finance and Legal to manage partnerships, launches and ongoing maintenance while optimizing the CVP and introducing digital-first onboarding and risk-aware strategies.

Responsibilities

• Design, develop and maintain card products to drive customer acquisition and sustainable usage
• Explore co-brand and other partnerships with detailed financial models and align with stakeholders
• Evaluate value propositions and adjust to keep CVP best-in-class
• Run cost and benefit analyses across products
• Onboard and integrate partners with Procurement, Finance, Legal, IT and Ops
• Drive product launches, relaunches and maintenance with IT, Ops, Marketing and Digital
• Conceptualize credit card acquisition strategies focusing on digital UX and policy optimization
• Work with risk to evaluate and adjust policy programs for better risk-adjusted returns
• Design onboarding and early account management to maximize activation and spend
• Adopt a digital-first strategy for all product and portfolio actions
• Own end-to-end customer experience including digitization, straight-through processing and resolution of complaints
• Collaborate with card schemes on commercial and legal agreements
• Deliver management updates on performance, opportunities and risks

Job description

Mashreqbank PSC in United Arab Emirates seeks a senior product leader to design, develop and launch card products, driving customer acquisition and sustainable usage across segments, pricing, market positioning and roadmaps.

You will collaborate with IT, Ops, Marketing, Finance and Legal to manage partnerships, launches and ongoing maintenance while optimizing the CVP and introducing digital-first onboarding and risk-aware strategies.