Product Analytics Lead

Itcan; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Itcan is seeking a senior product analytics professional to operate inside a live infrastructure buildout. You will help get the data foundation right and use AI tools to accelerate analysis, turning event data and growth metrics into decisions for the product and leadership.

The role emphasizes partnering with PMs/engineers on instrumentation, building dashboards, and owning north-star and funnel metrics for a two-sided marketplace. UAE/GCC context is valued.

Qualifications

• 5+ years in product analytics or data analysis in marketplaces, ecommerce, or performance-marketing.
• Define, track and report north-star and funnel metrics for brands and creators.
• Own north-star and funnel/retention metrics for a two-sided marketplace.
• Partner with PMs to define event tracking specs during feature planning.
• Instrument with PMs/engineers on data collection, not just consume data.
• Work on ongoing data infrastructure modernization with data/engineering.
• Validate data quality, flag gaps, and advise on schema/taxonomy decisions.
• Comfort with imperfect data and evolving schemas during modernization.
• Build and maintain dashboards for PMs, leadership, and investors.
• Hands-on with a customer data platform or event tracking and modern BI.
• Fluent in SQL and comfortable in Python (pandas), for dashboard work.
• Use LLM-assisted SQL/Python generation and AI-driven analysis pipelines.
• AI-native by practice: using LLMs/agents daily to improve output and automation.
• Tie product/campaign changes to revenue, retention, and unit economics.
• Design and size A/B tests, read results, and maintain an experiment log.
• Bring UAE/GCC context into funnel/campaign data interpretation.
• Contribute clean numbers to board/investor updates.
• Support data literacy across PM team as analytics discipline grows.
• Strong written and verbal communication; turn analysis into clear recommendations.

Responsibilities

• Transform event data, campaign performance, and growth metrics into actionable decisions for the product and leadership.
• Turn dashboards into rapid answers without ad hoc requests.
• Collaborate with data/engineering on ongoing modernization efforts.
• Partner with PMs to define instrumentation and metrics aligned with roadmap.

Skills

SQL

Python pandas

Data Visualization

A/B testing

LLM usage

Tools

dbt

Airflow

Job description

This is not a role for someone who wants a clean warehouse and a BI tool waiting for them.

It is a role for a senior analyst who can operate inside a live infrastructure buildout, help get the data foundation right, and use AI tools to work faster than a traditional analyst stack allows.

This person turns event data, campaign performance, and growth metrics into decisions the product and leadership team can act on immediately.

Requirements

• 5+ years in product analytics or data analysis, ideally at a marketplace, e-commerce, or performance-marketing company. Growth-stage startup experience is a strong plus.

• Define, track, and report north-star and funnel metrics for both brands and creators, including signup, activation, early campaign performance, retention, and payouts.

• A track record owning north-star and funnel or retention metrics for a two-sided or marketplace product.

• Partner with PMs to define event tracking specs as part of feature planning, not as a follow-up request to engineering after launch.

• Experience partnering directly with PMs and engineers on instrumentation, not just consuming finished data.

• Work directly with the data and engineering team on our ongoing data infrastructure modernization.

• Validate data quality, flag gaps, and act as a product-side partner on schema and taxonomy decisions.

• Comfortable working with imperfect data and evolving schemas. We are mid-modernization, not a mature warehouse environment.

• Build and maintain dashboards so PMs, leadership, and investors can get answers without waiting on ad hoc requests.

• Hands-on experience with a customer data platform or event tracking pipeline and a modern BI or dashboarding tool.

• Fluent in SQL and comfortable in Python, at minimum pandas, for anything a dashboard tool cannot do.

• Use LLM-assisted SQL and Python generation, natural-language querying, and repeatable AI-driven analysis pipelines in place of one-off manual reports.

• AI-native by practice, not just interest. You use LLMs and agents daily to write queries, generate analysis code, summarize data, or automate reporting, and can speak concretely about how that has changed your output, not just that you are interested in AI.

• Tie product and campaign changes to revenue, retention, and unit economics.

• Help design A/B tests, size samples, read out results, and maintain an experiment log.

• Bring UAE and GCC context, including trust, timing, creative refresh, and short attention windows, into how funnel and campaign data gets interpreted.

• Contribute clean, defensible numbers to board and investor updates.

• Support data literacy across the PM team as part of a broader push toward analytics discipline.

• Strong written and verbal communication. You turn analysis into a clear recommendation, not just a chart.

Nice to Have

• Background in influencer, affiliate, or performance-marketing analytics.

• GCC or MENA market experience.

• Experience configuring agentic analytics workflows, beyond prompting a chat interface.

How This Role Fits the Team

You report to the CPO and sit inside the product organization, not a shared analytics function, so your priorities follow the roadmap.

You work closely with the data and engineering team on infrastructure work, and with the PM team on instrumentation and metrics.