Data Analyst Content & User Growth

Fuku; United Arab Emirates; On-site; AED 180,000 - 280,000; Full time

Job summary

Fuku, a leading international media and digital content platform, seeks a data analytics professional to own content performance analytics and growth initiatives in the UAE region. The role focuses on building scalable data foundations, profiling audiences, and delivering actionable insights to content, product, and growth teams.

You will work with SQL, BI tools (Looker, Power BI, Tableau), and Python to optimize monetization, retention, and engagement.

Qualifications

• Proficiency in SQL with hands-on experience in data querying and optimization.
• Experience designing dashboards and reports for content, product, or growth teams.
• Strong Python skills are a plus for data manipulation and automation.
• Excellent written and spoken English for cross‑functional collaboration.
• Clear ability to translate problem statements into metrics, insights, and actions.

Responsibilities

• Build a real‑time data framework with unified metrics, definitions, and monitoring.
• Design and maintain dashboards and reports covering content performance, funnels, retention, and monetization.
• Analyze content, projects, and campaigns to provide performance evaluations and optimization recommendations.
• Develop user profiling and segmentation models to support strategy across content, product, and operations.
• Identify churn and drop‑off points and drive cross‑functional initiatives with measurable results.

Skills

SQL

BI tools

Python

English

Stakeholder mgmt

Education

Tools

Looker

Power BI

Tableau

Job description

Company Overview

Our client is a leading international media and digital content platform with a strong footprint across Asia and an expanding presence in the Middle East. The company operates large-scale content ecosystems including long‑form content, short‑form video, and subscription‑based products, and is actively strengthening its data‑driven decision‑making capabilities to support regional growth. This role will focus on content performance, user behavior, and commercialization analytics, working closely with content, product, and growth teams.

Key Responsibilities

• Build a quantifiable, real‑time, and accurate data framework, including unified core metrics, data definitions, and monitoring mechanisms.
• Design and maintain core dashboards and daily/weekly reports covering content performance, conversion funnels, retention/churn, and monetization metrics.
• Conduct in‑depth analysis on key content, projects, and campaigns, e.g., major shows, short‑form content, or regional initiatives, providing performance evaluation, issue diagnosis, and optimization recommendations.
• Develop user profiling and segmentation models, establishing tagging systems, audience clusters, and preference insights to support content, product, and operations strategies.
• Identify critical churn and drop‑off points across the user journey, drive cross‑functional improvement initiatives, and track post‑optimization results.

Requirements

• Experience in data analysis or data operations, preferably within content platforms, internet products, or growth‑oriented environments.
• Strong proficiency in SQL; hands‑on experience with BI tools such as Looker, Power BI, Tableau, or similar.
• Python experience is a plus.
• Clear logical thinking with the ability to articulate a full loop of problem → metrics → insights → actions → review.
• Strong communication and stakeholder management skills, able to collaborate effectively with product, content, and operations teams.
• English as a working language is required.
• Familiarity with Middle Eastern users or Arabic language skills is a strong plus.

Why This Role

• High‑impact role directly supporting content and user growth strategy.
• Exposure to regional and global stakeholders in an international organization.
• Opportunity to build scalable data foundations and analytics frameworks from the ground up.
• Competitive compensation and long‑term development potential.