PR & Social Media Strategy Lead (Assistant Manager)

Anantara Group; Dubai; On-site; AED 250,000 - 350,000; Full time

Job summary

Anantara The Palm Dubai Resort is seeking a proactive Public Relations & Media Relations specialist to drive the resort’s PR strategy and communications calendar. You will build relationships with media, craft press materials and coordinate media appearances to elevate the resort’s brand.

The role also covers social media strategy, content creation, influencer coordination and cross‑department collaboration to maximize reach and ensure brand consistency across channels.

Qualifications

• Experience supporting PR strategy and communications calendars.
• Ability to build relationships with local and international media.
• Experience drafting press releases, media alerts and talking points.
• Ability to coordinate media stays, hosted experiences and interviews.
• Monitor coverage and identify opportunities to raise awareness.
• Experience managing social media across multiple platforms.

Responsibilities

• Support the development and execution of the resort’s annual public relations strategy and communications calendar.
• Build and maintain relationships with media, editors, journalists and industry contacts.
• Draft and coordinate press releases, media alerts, fact sheets, talking points and other PR materials.
• Coordinate media stays, interviews and hosted experiences from invitation to post-visit follow-up.
• Monitor media coverage and identify opportunities to strengthen awareness of the resort and its offerings.
• Support the development and implementation of social media strategies across platforms.
• Create, review and publish engaging copy while maintaining brand tone and content quality.
• Oversee community management and escalate guest concerns when required.
• Plan and coordinate photo and video shoots with internal teams and partners.
• Identify and coordinate influencers and brand partners and manage contracts where applicable.
• Work with Marketing and other departments to align communications for campaigns.
• Support analytics, reporting and admin tasks for communications as required.
• Guide junior team members and suppliers to maintain deadlines and quality.

Skills

Public relations

Media relations

Social media management

Content creation

Campaign coordination

Analytics

Team support

Job description

Anantara The Palm Dubai Resort is seeking a proactive Public Relations & Media Relations specialist to drive the resort’s PR strategy and communications calendar. You will build relationships with media, craft press materials and coordinate media appearances to elevate the resort’s brand.

The role also covers social media strategy, content creation, influencer coordination and cross‑department collaboration to maximize reach and ensure brand consistency across channels.