Hotel Brand & PR Strategist

AccorHotel; Dubai; On-site; AED 180,000 - 300,000; Full time

Benefits offered by this job

Discounted rates card

Learning programs

Career growth opportunities

CSR activities

Job summary

AccorHotel Dubai is seeking a Marketing Executive to enhance the hotel's public image and lead strategic PR initiatives. You will support the Marketing team with content development, brand compliance, and coordinating key marketing activities.

The role focuses on building relationships with journalists, influencers, and industry partners, while drafting press materials and overseeing digital marketing campaigns to drive brand visibility.

Qualifications

• Minimum of 3 years experience in the hotel industry, preferably in a 5-star property.
• Diploma or degree in Marketing, Communications, or related field.
• Excellent relationship-building skills with stakeholders, colleagues, guests, and external partners.
• Proficiency in a variety of computer software and digital tools.
• Highly creative with proven experience in identifying target audiences and designing digital and PR campaigns.
• Strong understanding of website performance metrics and marketing analytics tools.
• Ability to work effectively under pressure in a fast-paced environment.
• Exceptional communication skills, including verbal, written, and listening abilities.

Responsibilities

• Develop and implement comprehensive PR strategies to strengthen the hotel s reputation and media visibility
• Build and maintain strong relationships with journalists, influencers, media partners and key industry stakeholders
• Draft press releases, media alerts, speeches, talking points and official communication materials
• Coordinate media visits, interviews and FAM trips, preparing media kits and ensuring seamless execution
• Identify and pitch relevant PR stories, monitor daily media coverage, analyse sentiment and prepare regular PR performance reports
• Create storytelling-driven content for newsletters, blogs, PR features, internal communications and marketing collateral
• Liaise with creative agencies, designers and suppliers to develop PR and marketing materials that meet brand standards
• Manage hotel website content, online brand compliance, e-marketing databases and email marketing campaigns
• Support basic social media posting, influencer collaborations and digital monitoring aligned with PR objectives
• Use digital tools and guest insights, surveys, reviews, feedback to track performance and develop impactful PR angles

Skills

Public relations

Media relations

Content creation

Digital marketing

Stakeholder communication

Education

Diploma or degree in Marketing, Communications, or related field

Tools

Digital tools

Job description

AccorHotel Dubai is seeking a Marketing Executive to enhance the hotel's public image and lead strategic PR initiatives. You will support the Marketing team with content development, brand compliance, and coordinating key marketing activities.

The role focuses on building relationships with journalists, influencers, and industry partners, while drafting press materials and overseeing digital marketing campaigns to drive brand visibility.