Public Relation and Social Media Assistant Manager

Anantara Group; Dubai; On-site; AED 250,000 - 350,000; Full time

Job summary

Anantara The Palm Dubai Resort is seeking a proactive Public Relations & Media Relations specialist to drive the resort’s PR strategy and communications calendar. You will build relationships with media, craft press materials and coordinate media appearances to elevate the resort’s brand.

The role also covers social media strategy, content creation, influencer coordination and cross‑department collaboration to maximize reach and ensure brand consistency across channels.

Qualifications

• Experience supporting PR strategy and communications calendars.
• Ability to build relationships with local and international media.
• Experience drafting press releases, media alerts and talking points.
• Ability to coordinate media stays, hosted experiences and interviews.
• Monitor coverage and identify opportunities to raise awareness.
• Experience managing social media across multiple platforms.

Responsibilities

• Support the development and execution of the resort’s annual public relations strategy and communications calendar.
• Build and maintain relationships with media, editors, journalists and industry contacts.
• Draft and coordinate press releases, media alerts, fact sheets, talking points and other PR materials.
• Coordinate media stays, interviews and hosted experiences from invitation to post-visit follow-up.
• Monitor media coverage and identify opportunities to strengthen awareness of the resort and its offerings.
• Support the development and implementation of social media strategies across platforms.
• Create, review and publish engaging copy while maintaining brand tone and content quality.
• Oversee community management and escalate guest concerns when required.
• Plan and coordinate photo and video shoots with internal teams and partners.
• Identify and coordinate influencers and brand partners and manage contracts where applicable.
• Work with Marketing and other departments to align communications for campaigns.
• Support analytics, reporting and admin tasks for communications as required.
• Guide junior team members and suppliers to maintain deadlines and quality.

Skills

Public relations

Media relations

Social media management

Content creation

Campaign coordination

Analytics

Team support

Job description

Job Location: Anantara The Palm Dubai Resort Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people. Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world’s most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.

Public Relations & Media Relations

• Support the development and execution of the resort’s annual public relations strategy and communications calendar in line with business priorities.
• Build and maintain strong relationships with local, regional and international media, editors, journalists and relevant industry contacts.
• Draft and coordinate press releases, media alerts, fact sheets, talking points and other PR materials, ensuring accuracy and consistency with Anantara brand standards.
• Coordinate media stays, interviews, press visits and hosted experiences from initial invitation through itinerary planning, on-property support and post-visit follow-up.
• Monitor media coverage and proactively identify opportunities to strengthen awareness of the resort, its accommodation, dining, wellness, events and sustainability initiatives.

Social Media Strategy & Community Management

• Support the development and implementation of social media strategies across Instagram, Facebook, TikTok, LinkedIn and other relevant platforms.
• Manage the day-to-day social media calendar, ensuring a consistent content mix that supports rooms, villas, dining, spa, events and brand storytelling.
• Create, review and publish engaging copy and content while maintaining the resort’s tone of voice, visual identity and brand standards.
• Oversee community management by responding to comments and messages in a timely and professional manner and escalating guest concerns when required.

Content, Influencers & Partnerships

• Plan and coordinate photo and video shoots with internal teams, agencies, photographers and videographers, including briefs, shot lists, logistics and content approvals.
• Identify, evaluate and coordinate influencers, content creators and brand partners whose audience and positioning align with the resort’s target guest profile.
• Manage influencer and collaboration requests, including profile evaluation, deliverables, itineraries, contracts where applicable, content tracking and post-campaign reporting.

Campaign & Brand Coordination

• Work closely with Marketing, Food & Beverage, Rooms, Spa and other departments to develop communication plans for resort experiences, offers, launches and key calendar moments.
• Support integrated campaigns across PR, social media, digital, partnerships and on-property communications to maximise reach and engagement.
• Liaise with external PR, social media and creative agencies, providing clear briefs, feedback and timely approvals to ensure high-quality delivery.
• Ensure all external communications, imagery and promotional materials are accurate, on brand and aligned with the resort’s positioning.

Analytics, Reporting & Team Support

• Monitor PR, social media and influencer performance, including coverage, reach, engagement, audience quality and campaign results, and translate findings into actionable recommendations.
• Prepare regular performance reports and competitor reviews, highlighting key achievements, trends, opportunities and areas for optimisation.
• Support the Cluster Director of Marketing & Communications with departmental planning, presentations, budgets, purchase requests and other communications‑related administration as required.
• Provide guidance and day-to-day support to junior team members and suppliers, helping maintain strong organisation, deadlines and quality standards across projects.

Minor International is one of the largest hospitality and leisure companies in the Asia Pacific region. Today Minor International has a global presence with hotels and resorts, restaurants and retail shops across Asia, the Middle East, Africa, Europe, the Americas and Australasia. When Passion Meets Growth, Opportunity Sparks. At some point, we all hit a ceiling, and few have the passion or opportunity to break through. At Minor, we’ve made it our mission to encourage our people to push boundaries in search of opportunity and achieve their fullest potential. When the business grows, so do our people.

Explore more at: Minor Hotels Career Minor Food Career Minor Lifestyle Career Minor & MINT Shared Service Career