Performance & SEO Specialist

Qureos Inc; Dubai; On-site; AED 180,000 - 420,000; Full time

Job summary

Al Boom Marine (ABM) seeks a data-driven Performance Marketing Specialist to lead paid media, SEO and ecommerce performance across both physical stores and online platforms. You will own the customer journey from awareness to conversion, optimizing campaigns for traffic, engagement and revenue.

Join a dynamic team, work across branding, merchandising and retail operations, and drive measurable growth through analytics, experimentation and cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration or related field.
• 2-4 years of experience in performance marketing, SEO, digital marketing or e-commerce.
• Experience in retail, sportswear, footwear, apparel, lifestyle or consumer goods industries preferred.
• Strong knowledge of Google Ads and Meta Ads Manager.
• Experience with Google Analytics and Google Search Console.
• Understanding of on-page, off-page and technical SEO.
• Knowledge of keyword research and SEO tools.
• Strong analytical and reporting skills.
• Proficiency in Excel and reporting dashboards.
• Excellent communication and project management abilities.

Responsibilities

• Plan, execute and optimize paid media campaigns across Google Ads, Meta Ads Manager, YouTube, TikTok and other platforms.
• Manage budgets to maximize ROI, ROAS, customer acquisition and revenue growth.
• Develop audience segmentation, remarketing and retention strategies.
• Support promotions, seasonal campaigns, product launches and brand activations across stores and e-commerce.
• Monitor and optimize campaign performance via testing, bidding strategies and landing pages.
• Drive footfall to stores and online conversions through omnichannel marketing.
• Develop and execute SEO strategies to improve organic traffic and revenue across websites.
• Conduct keyword research, competitor analysis and content gap assessments.
• Monitor site health, technical SEO, performance and Core Web Vitals.
• Manage Google Search Console and improve rankings/CTR.
• Monitor website traffic, journeys, CRO and overall performance; partner with UX/Content teams.
• Lead A/B testing and experiments to improve conversion and engagement.
• Support marketplace channels with traffic and advertising initiatives.
• Track KPI’s using GA4, Google Search Console, Looker Studio and dashboards.

Skills

Google Ads

Meta Ads Manager

Google Analytics

Google Search Console

Excel

Reporting dashboards

Analytical skills

Project management

Communication

Education

Bachelor's degree in Marketing

Tools

Looker Studio

Google Analytics 4

Job description

About us

Al Boom Marine (ABM) established in 1987 has been at the forefront of the leisure lifestyle and sports retail industry across the GCC and MENA region for nearly four decades. From a single concept store ABM has evolved into a leading omnichannel retailer and distributor continuously adapting to changing consumer trends and market dynamics.

Today the company operates a diversified business spanning retail wholesale and e-commerce supported by a portfolio of world-class brands across its key divisions: Apparel Footwear & Accessories Cycling Consumer Electronics Optical and Sports.

Backed by deep market expertise strong retail execution capabilities and a commitment to exceptional customer experience ABM has established itself as one of the regions most respected retail organizations and a trusted partner for global brands seeking growth across the GCC and wider MENA region.

Role Purpose

To lead and optimize ABMs performance marketing and SEO initiatives across both physical retail stores and e-commerce platforms with full ownership of the customer journey from demand generation through to conversion and retention. This role will drive measurable business growth by increasing qualified traffic improving search visibility enhancing customer acquisition efficiency and supporting omnichannel revenue objectives.

This is a great opportunity for a highly organized and detail-oriented individual to join our dynamic and growing team.

Responsibilities

Performance Marketing

Plan execute and optimize paid media campaigns across Google Ads Meta (Facebook & Instagram) YouTube TikTok and other relevant digital platforms.

Manage campaign budgets and media spend to maximize return on investment (ROI) return on ad spend (ROAS) customer acquisition and revenue growth.

Develop audience segmentation remarketing customer acquisition and retention strategies.

Support promotional campaigns seasonal trading events product launches and brand activations across both retail stores and e-commerce channels.

Monitor analyze and optimize campaign performance through ongoing testing of creatives targeting bidding strategies and landing pages.

Drive footfall to retail stores and online conversions through integrated omnichannel marketing initiatives.

SEO & Organic Growth

Develop and execute SEO strategies to improve organic traffic search visibility and revenue across e-commerce websites.

Conduct keyword research competitor analysis and content gap assessments to identify growth opportunities.

Optimize category pages product pages landing pages and on-site content in collaboration with the Content & Catalogue team.

Monitor website health technical SEO performance indexing crawlability site speed and Core Web Vitals.

Manage Google Search Console and drive continuous improvements in search rankings and click-through rates.

Website & Ecommerce Performance

Monitor website traffic customer journeys conversion rates and sales performance across all digital properties.

Identify opportunities to improve user experience conversion rate optimization (CRO) and overall website effectiveness.

Partner with UX design content and merchandising teams to optimize landing pages product listings and site navigation.

Lead A/B testing and experimentation initiatives to improve conversion engagement and customer experience.

Support the performance of marketplace channels where applicable including traffic conversion and advertising initiatives.

Analytics & Reporting

Track analyse and report on key performance indicators (KPIs) using Google Analytics 4 Google Search Console Looker Studio and advertising platform dashboards.

Prepare weekly monthly and quarterly performance reports with actionable insights and recommendations.

Monitor customer acquisition costs (CAC) customer lifetime value (CLV) conversion rates ROAS and revenue contribution by channel.

Develop dashboards and performance frameworks to support data-driven decision making.

Stay up to date with digital marketing trends platform updates and industry best practices.

Cross-Functional Collaboration

Work closely with E-Commerce Content & Catalogue Brand Marketing Merchandising and Retail Operations teams.

Align digital marketing initiatives with commercial objectives promotional calendars and inventory priorities.

Support product launches seasonal campaigns and brand activations through integrated SEO and paid media strategies.

Manage and coordinate external agencies media partners and technology vendors to deliver agreed objectives and performance targets.

Skills & Experience

Bachelors degree in Marketing Digital Marketing Business Administration Information Technology or a related field.

2-4 years of experience in performance marketing SEO digital marketing or e-commerce.

Experience within retail sportswear footwear apparel lifestyle or consumer goods industries is preferred.

Strong knowledge of Google Ads and Meta Ads Manager.

Experience with Google Analytics and Google Search Console.

Understanding of on-page off-page and technical SEO.

Knowledge of keyword research and SEO tools.

Strong analytical and reporting skills.

Proficiency in Microsoft Excel and reporting dashboards.

Excellent communication and project management abilities.