Performance Marketing Specialist — ME Growth & ROAS

Rituals (B Corp™); Dubai; On-site; AED 260,000 - 420,000; Full time

Job summary

Rituals is expanding in the Middle East and seeks a hands-on performance marketing professional to own the paid media agenda across markets. The role focuses on Google and Meta, translating commercial targets into budgets and KPI plans while managing agencies and ensuring data-driven optimization to improve ROAS and revenue.

You will drive a full-funnel acquisition strategy, collaborate with the E-commerce team on pages and promotions, and lead testing across audiences and channels to achieve

Qualifications

• Bachelor's degree in Business Administration, Ecommerce or related discipline.
• 4–6+ years of hands-on performance marketing experience, ideally in e-commerce/retail.
• Strong practical knowledge of Google Ads and Meta Ads; feed-based campaigns desirable.
• Proven experience managing media budgets and delivering ROAS/CAC targets.
• Strong analytical skills with GA4 and reporting tools.
• Experience managing agencies and operating across markets.
• Commercial, proactive and able to work with limited supervision.

Responsibilities

• Own paid media planning and execution across markets, primarily Google and Meta, aligned with targets.
• Translate objectives into channel budgets, forecasts, KPI targets and optimization plans.
• Manage performance media agencies or partners with clear briefs and expectations.
• Monitor ROAS, MER, CAC/CPA, revenue, conversion, and funnel metrics;adjust budgets as needed.
• Own budget pacing and allocation by market, channel and funnel stage.
• Develop full-funnel acquisition covering prospecting, retargeting and shopping formats.
• Collaborate with E-commerce on landing pages, promotions and stock availability.
• Drive testing across audiences, creatives, bidding, feeds and channels with hypotheses.
• Ensure robust tagging, attribution and data quality with IT/analytics teams.
• Produce concise performance reports with actionable insights and next steps.

Skills

Google Ads

Meta Ads

Feed-based campaigns

Budget management

ROAS/CAC analysis

GA4

Agency management

Multi-market operations

Education

Bachelor's degree in Business Administration, Ecommerce or related

Tools

GA4

Excel

Dashboard tools

Job description

Rituals is expanding in the Middle East and seeks a hands-on performance marketing professional to own the paid media agenda across markets. The role focuses on Google and Meta, translating commercial targets into budgets and KPI plans while managing agencies and ensuring data-driven optimization to improve ROAS and revenue.

You will drive a full-funnel acquisition strategy, collaborate with the E-commerce team on pages and promotions, and lead testing across audiences and channels to achieve