Digital Marketing Specialist

Rituals (B Corp™); Dubai; On-site; AED 260,000 - 420,000; Full time

Job summary

Rituals is expanding in the Middle East and seeks a hands-on performance marketing professional to own the paid media agenda across markets. The role focuses on Google and Meta, translating commercial targets into budgets and KPI plans while managing agencies and ensuring data-driven optimization to improve ROAS and revenue.

You will drive a full-funnel acquisition strategy, collaborate with the E-commerce team on pages and promotions, and lead testing across audiences and channels to achieve

Qualifications

• Bachelor's degree in Business Administration, Ecommerce or related discipline.
• 4–6+ years of hands-on performance marketing experience, ideally in e-commerce/retail.
• Strong practical knowledge of Google Ads and Meta Ads; feed-based campaigns desirable.
• Proven experience managing media budgets and delivering ROAS/CAC targets.
• Strong analytical skills with GA4 and reporting tools.
• Experience managing agencies and operating across markets.
• Commercial, proactive and able to work with limited supervision.

Responsibilities

• Own paid media planning and execution across markets, primarily Google and Meta, aligned with targets.
• Translate objectives into channel budgets, forecasts, KPI targets and optimization plans.
• Manage performance media agencies or partners with clear briefs and expectations.
• Monitor ROAS, MER, CAC/CPA, revenue, conversion, and funnel metrics;adjust budgets as needed.
• Own budget pacing and allocation by market, channel and funnel stage.
• Develop full-funnel acquisition covering prospecting, retargeting and shopping formats.
• Collaborate with E-commerce on landing pages, promotions and stock availability.
• Drive testing across audiences, creatives, bidding, feeds and channels with hypotheses.
• Ensure robust tagging, attribution and data quality with IT/analytics teams.
• Produce concise performance reports with actionable insights and next steps.

Skills

Google Ads

Meta Ads

Feed-based campaigns

Budget management

ROAS/CAC analysis

GA4

Agency management

Multi-market operations

Education

Bachelor's degree in Business Administration, Ecommerce or related

Tools

GA4

Excel

Dashboard tools

Job description

About Rituals

Rituals is entering a new phase in the Middle East. Starting in 2026, we are transitioning from a franchise model to a new Joint Venture. This strategic step strengthens our long-term commitment and enables us to further build our omnichannel brand with a strong local presence.

Reporting to the Senior E-commerce Manager,you willown the day-to-day performance marketing agenda across the Middle East, turning commercial targets into an efficient acquisition strategy and ensuring strong governance of paid media budgets, agencies, measurement and optimisation across Google, Meta and other relevant channels.

Your Role

• Own paid media planning and execution across markets, primarily Google and Meta, aligned with commercial targets, campaign priorities and market opportunities.
• Translate sales and customer acquisition objectives into channel budgets, forecasts, KPI targets and optimisation plans.
• Manage the performance media agency and/or platform partners, setting clear briefs, priorities, deliverables and performance expectations.
• Monitor performance daily/weekly across ROAS, MER, CAC/CPA, revenue, conversion, traffic quality and funnel metrics; proactively recommend budget and campaign changes.
• Own budget pacing and allocation by market, channel, campaign and funnel stage, ensuring spend remains within approved budgets.
• Develop a full-funnel acquisition approach covering prospecting, retargeting, brand/non-brand search, shopping/performance formats and testing opportunities.
• Partner with the E-commerce team on landing pages, product priorities, promotions, stock availability and conversion opportunities to improve media efficiency.
• Drive structured testing across audiences, creatives, bidding, feeds, landing pages and new channels, with clear hypotheses and learnings.
• Ensure robust tracking and measurement in partnership with Analytics/IT/agency teams, escalating gaps in tagging, attribution or data quality.
• Produce concise recurring performance reporting, explaining not only what changed but why, and what actions should follow.

What You’ll Bring

Qualifications & Skills

• Bachelor's degree in Business Administration, Ecommerce or a related discipline.
• 4–6+ years of hands-on performance marketing experience, ideally in e-commerce/retail.
• Strong practical knowledge of Google Ads and Meta Ads; experience with feed-based commerce campaigns is highly desirable.
• Proven experience managing meaningful media budgets and delivering against ROAS/CAC/revenue targets.
• Strong analytical skills and confidence with GA4, platform reporting and Excel/dashboard tools.
• Experience managing agencies and challenging recommendations with data.
• Commercial, proactive and comfortable operating across multiple markets with limited supervision.

Indicative Success Measures

• Revenue and ROAS / MER against agreed targets
• CAC/CPA and acquisition efficiency
• Budget pacing and forecast accuracy
• Traffic quality and contribution to conversion
• Testing velocity, learning agenda and measurable incremental improvements

Role Positioning

This is intended as a strong individual-contributor role with meaningful ownership and autonomy. The role is not expected to carry direct reports initially.

“We’re not here to sell you beauty; we are here to make you feel good.”

Raymond Cloosterman, CEO Rituals