Performance Marketing Specialist — AI-Driven Growth

Talabat Holding; Dubai; Hybrid; AED 180,000 - 300,000; Full time

Job summary

instashop, headquartered in Dubai, is the leading online local marketplace in the UAE and Egypt. This performance marketing role is an individual contributor on the Marketing team, responsible for the day-to-day execution of paid campaigns across Meta, TikTok and other channels.

You will manage budgets, track CAC, and work with the Head of Marketing on MarCom strategy, incentive design, and business performance analysis, while coordinating with Talabat’s marketing leadership.

Qualifications

• 3–5 years of hands-on performance marketing experience, with at least 2 years focused on paid social.
• Experience managing and allocating performance marketing budgets across channels and markets with the ability to optimize spend based business objectives.
• Proven track record running Meta and TikTok campaigns, not just setting them up.
• Experience working with MMPs (Adjust, AppsFlyer, or equivalent) and understanding attribution at a platform level.
• Exposure to q-commerce, food delivery, or ecommerce is a strong plus.
• Bachelor's degree in Marketing, Business, or a related field.

Responsibilities

• Own end-to-end campaign setup, bidding, and optimisation across Meta, TikTok, and other paid channels.
• Analyse campaign performance across the full funnel, from impression to conversion, and report to stakeholders.
• Design and run A/B tests on creatives, audiences, bids, and landing experiences.
• Strategy and Marcomms collaboration with Head of Marketing on planning and calendar.

Skills

Meta Ads Manager

TikTok Ads

Paid Social

Attribution & Measurement

MMPs (Adjust/AppsFlyer)

Education

Bachelor's degree in Marketing/Business

Tools

Adjust

AppsFlyer

Analytics tools

Job description

instashop, headquartered in Dubai, is the leading online local marketplace in the UAE and Egypt. This performance marketing role is an individual contributor on the Marketing team, responsible for the day-to-day execution of paid campaigns across Meta, TikTok and other channels.

You will manage budgets, track CAC, and work with the Head of Marketing on MarCom strategy, incentive design, and business performance analysis, while coordinating with Talabat’s marketing leadership.