Performance Marketing Manager — ROI & Growth

PureHealth; Abu Dhabi Emirate; On-site; AED 180,000 - 300,000; Full time

Job summary

PureHealth is seeking a Digital Marketing Manager to drive performance across paid channels, with a focus on data-led acquisition and ROI optimization. The role requires hands-on experience with Google Ads, Google Analytics, GTM and multi-channel campaigns, including search, social and programmatic.

Candidates from performance marketing or agency backgrounds are encouraged to apply. The role emphasizes optimizing the entire funnel, delivering measurable KPIs, and managing agencies while

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 8+ years of digital marketing experience with performance marketing and analytics.
• Experience in performance marketing, media, or digital agency preferred.
• Experience with Google Tag Manager, pixels, events and tracking frameworks.
• Strong understanding of attribution, conversion tracking and marketing funnels.
• Google Ads, Google Analytics and/or Meta certifications preferred.

Responsibilities

• Develop and execute performance marketing strategies across Google, Meta and other paid channels.
• Manage and optimize paid search, paid social, display, programmatic and retargeting campaigns.
• Optimize the end-to-end conversion funnel and improve acquisition efficiency and funnel performance.
• Monitor ROAS, ROI, CPA, CPL, CPC, CTR and CAC metrics.
• Analyze data to identify trends and optimization opportunities.
• Manage budgets and allocate spend based on performance.
• Develop dashboards and reporting to show marketing impact.
• Lead A/B testing across audiences, creatives and landing pages.
• Maintain governance, tracking, naming conventions and documentation.
• Support tracking implementation including GA, GTM, conversions and attribution.
• Translate business objectives into measurable KPIs and insights for management.
• Manage external agencies and ensure campaigns meet KPIs and budgets.
• Evaluate new channels and technologies for efficient customer acquisition.

Skills

Performance marketing

Data analytics

Campaign optimization

Google Ads

Google Analytics

A/B testing

Education

Bachelor’s degree in Marketing or related field

Tools

Google Tag Manager

Pixels & events

Attribution modeling

Job description

PureHealth is seeking a Digital Marketing Manager to drive performance across paid channels, with a focus on data-led acquisition and ROI optimization. The role requires hands-on experience with Google Ads, Google Analytics, GTM and multi-channel campaigns, including search, social and programmatic.

Candidates from performance marketing or agency backgrounds are encouraged to apply. The role emphasizes optimizing the entire funnel, delivering measurable KPIs, and managing agencies while