Performance Marketing Manager - Middle East

Beiersdorf; Dubai; Hybrid; AED 240.000 - 480.000; Vollzeit

Zusammenfassung

Beiersdorf is seeking a Senior Marketing leader to own the performance marketing agenda for the Middle East, with strategic support to North Africa and CEWA. You will drive profitable customer acquisition and sales growth across e-commerce and retail media through data-led optimization and strong cross-functional collaboration with markets, brands, and agencies.

Lead planning and execution across paid search, social, programmatic and retail media, and partner with marketplaces such as Amazon to

Qualifikationen

• Bachelor’s degree or equivalent in marketing, business, media, or analytics.
• 5+ years hands-on experience in performance marketing, digital media buying and media planning.
• Proven ability to plan, execute and optimize campaigns across paid search, paid social, programmatic and retail media.
• Strong hands-on experience with Amazon Ads and major marketplace platforms.
• Solid knowledge of audience targeting, creative testing, attribution, incrementality and conversion optimization.
• Experience troubleshooting campaign delivery and performance and translating data into optimization plans.
• Strong analytical skills with dashboards, media metrics and budget forecasts.
• Knowledge of the Middle East digital and e-commerce landscape; diversity of markets is a plus.
• Fluent business English.

Aufgaben

• Define and lead the MU performance marketing roadmap for the Middle East, aligned with brand, category, commercial and e-commerce priorities.
• Partner with MU Media to embed e-commerce priorities in full-funnel plans and align across channels.
• Manage campaigns from briefing to launch, pacing, testing and optimization to improve traffic, conversions and ROAS.
• Lead sponsored search, display and audience campaigns across Amazon and regional marketplaces; optimize 1P/3P mix.
• Own paid-search strategy, keyword expansion, campaign structures and bid optimization.
• Develop audience-targeting and creative-testing frameworks and scale successful creatives across markets.

Kenntnisse

Performance marketing

Media planning

Paid search

Paid social

Programmatic

Retail media

Audience targeting

Creative testing

Attribution

Incrementality

Conversion optimization

Campaign troubleshooting

Data dashboards

Ausbildung

Bachelor's degree

Tools

Amazon Ads

Jobbeschreibung

Your Tasks

Owns the performance marketing agenda for the Middle East and provides strategic and operational support to North Africa and CEWA. The role drives profitable consumer acquisition and sales growth across e-commerce and retail media channels by combining strong media planning, hands‑on campaign execution, data‑led optimization and close collaboration with markets, brands, sales teams, platforms and agencies.

Owns the performance marketing agenda for the Middle East and provides strategic and operational support to North Africa and CEWA. The role drives profitable consumer acquisition and sales growth across e-commerce and retail media channels by combining strong media planning, hands‑on campaign execution, data‑led optimization and close collaboration with markets, brands, sales teams, platforms and agencies.

Main Responsibilities

• MU Performance Marketing Strategy : Define and lead the performance marketing roadmap for the Middle East, aligned with brand, category, commercial and e-commerce priorities; provide frameworks, standards and expert support to North Africa and CEWA.
• Integrated MU and E-Commerce Media Planning : Partner with the MU Media team to ensure e-commerce priorities are embedded in the full-funnel media plan and that MU and e-commerce plans are aligned across relevant channels.
• Campaign Execution and Optimization: Manage campaigns from briefing and setup through launch, pacing, testing and optimization, improving traffic, conversion, revenue, ROAS and customer acquisition efficiency.
• E-Commerce and Retail Media: Lead sponsored search, display and audience campaigns across Amazon and other regional marketplaces and e‑retailers; identify synergies across 1P and 3P; and utilize the Retail Media Engine tool to support planning, activation, optimization and performance tracking.
• Search Growth: Own paid‑search strategy, keyword expansion, campaign structures and bid optimization; use search insights to improve media, content, Digital Shelf and commercial plans.
• Audience and Creative Effectiveness: Develop audience‑targeting and creative‑testing frameworks, translate results into clear actions and scale winning combinations across markets and platforms.
• Measurement and Insights: Establish KPIs, dashboards and regular performance reviews; analyze reach, share of voice, CPC, conversion, ROAS and incremental sales to identify trends, risks and growth opportunities.
• Budget and Governance: Own media budget allocation, pacing, forecasting, billing control and agency governance, ensuring transparent investment decisions and strong financial discipline.
• Stakeholder and Capability Leadership: Partner with Brand, E-Commerce, Sales, Content, Finance, procurement, platforms and agencies.

Your Profile

• Bachelor’s degree in Marketing, Business, Media, Analytics or a related discipline.
• 5+ years of hands‑on experience in performance marketing, digital media buying and media planning, preferably within consumer goods, retail, e‑commerce or an agency environment.
• Proven ability to plan, execute and optimize campaigns across paid search, paid social, programmatic and retail media channels and devices.
• Strong hands‑on experience with Amazon Ads and other major marketplace or retailer advertising platforms.
• Strong knowledge of audience targeting, creative testing, attribution, incrementality and conversion optimization.
• Experience troubleshooting campaign delivery and performance and translating data into practical optimization and test plans.
• Strong analytical skills, with confidence working with dashboards, media metrics, commercial data and budget forecasts.Experience managing media agencies, platform partners and multiple market stakeholders.
• Knowledge of the Middle East digital and e‑commerce landscape; experience supporting diverse emerging markets is an advantage.
• Fluent business English

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well‑known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional Information

For any queries, reach out to Beiersdorf TA team.