Performance Marketing Manager (Consumer)

Al Khayyat Investments (AKI); Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

Al Khayyat Investments (AKI) is seeking a Performance Marketing Manager in Dubai to own paid acquisition strategy for our DTC site. You will oversee agency relations, coordinate with the global marketing team, and drive results through strategic direction and agency oversight.

The role emphasizes strategic leadership, performance governance, and collaboration across marketing, website, and CRM teams to optimize CAC, ROAS, and overall consumer economics.

Qualifications

• 5 to 8 years of experience in performance marketing, with hands-on campaign execution.
• Experience managing an external agency for paid media with budget accountability.
• Strong knowledge of Meta Ads and Google Ads to audit structure and targeting.
• Ability to read performance data, including CAC, ROAS, CTR, CVR, AOV, LTV and MER.
• Excellent coordination across agency, global marketing, website and CRO teams.
• Proven communication skills to brief stakeholders across time zones.
• Understanding of DTC funnel and its relation to acquisition and retention economics.
• Bachelor’s degree in Marketing or related field; relevant experience accepted.
• Experience coordinating with global/regional marketing teams.

Responsibilities

• Own paid media strategy and quarterly/monthly planning across Meta, Google, and other channels.
• Set budgets, channel mix, and targets (CAC, ROAS, MER) with leadership.
• Translate goals into briefs and roadmaps for the agency.

Skills

Performance marketing

Agency management

Cross-functional coordination

Reporting & governance

Strategic planning

Stakeholder briefing

Data analysis

Education

Bachelor's degree in Marketing/Business

Tools

Meta Ads

Google Ads

Klaviyo

WebEngage

MoEngage

Job description

Performance Marketing Manager

Location: Dubai, UAE

Department: Consumer Division

Reports To: Senior Ecommerce Manager

Job purpose

We are looking for a Performance Marketing Manager to own the strategy and performance of paid acquisition for our DTC website. Day to day execution is managed through our external media agency, so this is primarily a strategic and coordination focused role. The ideal candidate has prior hands‑on execution experience, giving them the judgment to evaluate agency work critically, but their core responsibility going forward is to set direction, manage the agency relationship, coordinate assets with our global marketing team, and be accountable for the results the agency delivers.

Key Responsibilities

Strategy and Planning

• Own the paid media strategy and quarterly and monthly planning across Meta, Google, and other relevant channels
• Set budget allocation, channel mix, and performance targets (CAC, ROAS, MER) in partnership with leadership
• Translate business goals such as revenue targets, new launches, and seasonal campaigns into a clear brief and roadmap for the agency

Agency Management

• Act as the primary point of contact for the performance marketing agency, setting expectations and holding them accountable to targets
• Run regular performance reviews with the agency and critically assess their reporting rather than accepting it at face value
• Push the agency on testing velocity, creative refresh cadence, and account hygiene, including tracking, attribution, and account structure
• Evaluate agency recommendations with a strong working knowledge of execution, identifying underperformance or missed opportunities
• Manage the agency relationship end to end, including contracts, statements of work, retainers, and performance-based renewals where applicable

Cross Functional Coordination

• Coordinate with the global marketing and brand team to ensure creative assets, brand guidelines, and campaign inputs reach the agency on time
• Brief the agency and internal creative resources on asset requirements based on what is performing well
• Work with the website and conversion rate optimization team to align landing pages and offers with active paid campaigns
• Partner with retention and CRM teams so paid strategy remains aligned with overall lifetime value and post purchase economics

Reporting and Governance

• Build and maintain a leadership facing view of performance, including dashboards and regular reports, independent of what the agency provides
• Own tracking and attribution accuracy at a governance level, ensuring the agency maintains clean pixel and conversion setups, with periodic audits
• Stay ahead of platform and privacy changes to guide agency strategy proactively

Experience, Qualifications and Skills:

• 5 to 8 years of experience in performance marketing, including prior hands‑on execution experience running campaigns directly in a DTC or e commerce environment
• Experience managing an external agency or vendor for paid media, ideally with direct accountability for budgets and targets
• Strong working knowledge of Meta Ads and Google Ads, sufficient to audit account structure, targeting, and creative strategy
• Ability to read and critically assess performance data, including CAC, ROAS, CTR, CVR, AOV, LTV, and MER
• Strong project management and coordination skills, as this role sits at the intersection of the agency, the global marketing team, the website and CRO team, and leadership
• Excellent communication skills, including the ability to brief stakeholders across teams and time zones and hold agencies to a high standard professionally
• Solid understanding of the full DTC funnel and how paid acquisition strategy connects to conversion and retent*ion economics
• Bachelor's degree in Marketing, Business, or a related field, though not mandatory with sufficient relevant experience
• Prior experience specifically as an in-house lead managing an agency of record.
• Experience coordinating with global or regional marketing teams across geographies
• Familiarity with marketing automation and CRM tools such as Klaviyo, WebEngage, or MoEngage.
• Arabic language proficiency is a plus